1
00:00:06,105 --> 00:00:10,065
<font size="63">[instrumental music playing]</font>

2
00:00:13,465 --> 00:00:14,625
<font size="63">[man 1]<i> Welcome aboard.</i></font>

3
00:00:15,265 --> 00:00:20,225
<font size="63"><i>I mean, there's so many firsts on board</i>
<i>this Kingfisher "Funliner" as I call her,</i></font>

4
00:00:20,305 --> 00:00:22,985
<font size="63"><i>stuff that's never seen before</i>
<i>in Indian skies -</i></font>

5
00:00:23,065 --> 00:00:26,265
<font size="63"><i>fabulous flight attendants,</i>
<i>they are all models,</i></font>

6
00:00:27,025 --> 00:00:30,025
<font size="63"><i>in-flight entertainment,</i>
<i>the widest seat in the sky.</i></font>

7
00:00:30,945 --> 00:00:32,825
<font size="63">So, I think we have a winner on our hands.</font>

8
00:00:33,865 --> 00:00:37,575
<font size="63">[music continues]</font>

9
00:00:38,585 --> 00:00:41,465
<font size="63">[man 2] <i>Vijay Mallya</i>
<i>was a kind of urban legend.</i></font>

10
00:00:42,985 --> 00:00:45,345
<font size="63">There was no one else
who appeared to be living the dream</font>

11
00:00:45,425 --> 00:00:46,785
<font size="63">the way Vijay Mallya was.</font>

12
00:00:48,505 --> 00:00:52,105
<font size="63">Every time you pointed
to this wasteful personal expenditure,</font>

13
00:00:52,185 --> 00:00:54,305
<font size="63">he would say, "I am the brand."</font>

14
00:00:56,065 --> 00:00:58,505
<font size="63">[man 3] <i>Everybody is with you</i>
<i>when you're on the top.</i></font>

15
00:00:58,905 --> 00:01:01,145
<font size="63">When you start crashing,
everyone runs for their lives.</font>

16
00:01:01,225 --> 00:01:02,785
<font size="63">That's what happened with Vijay.</font>

17
00:01:02,865 --> 00:01:05,945
<font size="63">{\an8}[music continues]</font>

18
00:01:06,025 --> 00:01:07,385
<font size="63">[inaudible]</font>

19
00:01:07,465 --> 00:01:09,505
<font size="63">[reporter 1]
<i>London's Westminster Magistrates Court</i></font>

20
00:01:09,585 --> 00:01:12,745
<font size="63"><i>is all set to hear the extradition case</i>
<i>against the former liquor baron.</i></font>

21
00:01:13,265 --> 00:01:16,065
<font size="63">[man 4]<i> We have presented</i>
<i>the evidence against Mr. Mallya</i></font>

22
00:01:16,145 --> 00:01:19,465
<font size="63"><i>on charges that he's been</i>
<i>an economic offender.</i></font>

23
00:01:19,545 --> 00:01:22,385
<font size="63">Mr. Mallya, last question
about the witnesses, sir.</font>

24
00:01:22,465 --> 00:01:23,905
<font size="63">Please, stop bothering me.</font>

25
00:01:23,985 --> 00:01:26,825
<font size="63">The only difference
between a petty criminal and Vijay Mallya</font>

26
00:01:26,905 --> 00:01:28,985
<font size="63">is he wears suits
and throws lavish parties.</font>

27
00:01:29,065 --> 00:01:32,585
<font size="63">You're not going to get an answer.
The answer will be given to the judge.</font>

28
00:01:32,985 --> 00:01:35,185
<font size="63">He needs to pay for what he did.</font>

29
00:01:36,545 --> 00:01:38,945
<font size="63">Listen for yourself
and make up your own mind.</font>

30
00:01:39,025 --> 00:01:41,265
<font size="63">-[reporter 2] We want your thoughts.
-No, no.</font>

31
00:01:41,345 --> 00:01:44,265
<font size="63">-[reporter 3] So far, so good--
-It's not-- It's not my job to comment.</font>

32
00:01:44,345 --> 00:01:46,825
<font size="63">[reporter 4]
Hiding your own personal assets,</font>

33
00:01:46,905 --> 00:01:49,385
<font size="63">hiding your company's assets, sir.</font>

34
00:01:49,465 --> 00:01:51,945
<font size="63">Laundering money
through your Formula One team.</font>

35
00:01:52,025 --> 00:01:55,105
<font size="63">I bet he goes to bed every night saying,</font>

36
00:01:55,185 --> 00:01:58,025
<font size="63">"Why didn't I pay the damn money?"</font>

37
00:01:58,105 --> 00:01:59,825
<font size="63">I'm not going to comment.</font>

38
00:01:59,905 --> 00:02:01,025
<font size="63">[camera shutter clicks]</font>

39
00:02:01,105 --> 00:02:05,425
<font size="63">I will not allow you to make any sort
of judgements based on my comment.</font>

40
00:02:05,505 --> 00:02:07,745
<font size="63">...a fugitive of the law, Mr. Mallya.</font>

41
00:02:08,265 --> 00:02:09,305
<font size="63">No comment.</font>

42
00:02:09,945 --> 00:02:11,945
<font size="63">They need a scapegoat,</font>

43
00:02:12,025 --> 00:02:15,265
<font size="63">they need a political pawn,
they need a man to make an example of.</font>

44
00:02:15,345 --> 00:02:18,025
<font size="63">-[overlapping voices]
-[Vijay] The allegations are baseless,</font>

45
00:02:18,105 --> 00:02:20,785
<font size="63">and, uh, you will see
our submissions in court.</font>

46
00:02:21,225 --> 00:02:23,505
<font size="63">[man 3] <i>But that one airline</i>
<i>just did him in.</i></font>

47
00:02:24,145 --> 00:02:26,665
<font size="63">If that hadn't gone wrong,
Vijay would be king today,</font>

48
00:02:26,745 --> 00:02:29,705
<font size="63">everybody would be bowing down
and touching his feet, even now.</font>

49
00:02:29,785 --> 00:02:32,545
<font size="63">[dramatic music crescendos]</font>

50
00:02:32,625 --> 00:02:35,305
<font size="63">[theme music playing]</font>

51
00:03:12,745 --> 00:03:14,385
<font size="63">[music fades out]</font>

52
00:03:30,025 --> 00:03:32,745
<font size="63">[reporter] <i>Liquor baron Vijay Mallya</i>
<i>lived up to his reputation</i></font>

53
00:03:32,825 --> 00:03:34,065
<font size="63"><i>as the "King of Good Times"</i></font>

54
00:03:34,145 --> 00:03:37,105
<font size="63"><i>with a birthday bash</i>
<i>that was celebrated with exuberance,</i></font>

55
00:03:37,185 --> 00:03:38,865
<font size="63"><i>extravagance and flare.</i></font>

56
00:03:39,505 --> 00:03:42,505
<font size="63">We're all a part
of this wonderful celebration</font>

57
00:03:42,585 --> 00:03:45,665
<font size="63">of Vijay's 50th rocking birthday bash.</font>

58
00:03:45,745 --> 00:03:48,305
<font size="63">He is truly the King of Good Times.</font>

59
00:03:48,385 --> 00:03:50,345
<font size="63">[chuckles] I can't think of anybody else</font>

60
00:03:50,425 --> 00:03:52,985
<font size="63">who has the flamboyance
to throw a party like this.</font>

61
00:03:53,465 --> 00:03:56,785
<font size="63">Well, I think anything
that Vijay Mallya does is always stylish.</font>

62
00:03:56,865 --> 00:04:00,985
<font size="63">Fifty years is obviously a big birthday,
so the celebration matched it.</font>

63
00:04:01,065 --> 00:04:07,065
<font size="63">{\an8}My father, he has always been
a flamboyant individual.</font>

64
00:04:07,145 --> 00:04:09,145
<font size="63">[guests cheering]</font>

65
00:04:09,225 --> 00:04:11,825
<font size="63">[Sid] <i>I don't know where it came from</i>
<i>or what started it,</i></font>

66
00:04:11,905 --> 00:04:15,185
<font size="63"><i>but certainly, he's always had</i>
<i>that "King of Good Times" persona.</i></font>

67
00:04:16,145 --> 00:04:20,145
<font size="63">I don't think you can get any bigger -
I mean, lights, the party, Lionel Richie.</font>

68
00:04:20,705 --> 00:04:25,265
<font size="63"><i>♪ Happy birthday to you ♪</i></font>

69
00:04:25,985 --> 00:04:28,985
<font size="63">In 2005... everything was great,</font>

70
00:04:29,065 --> 00:04:33,025
<font size="63">and I just saw this meteoric rise
and I would go around with my dad.</font>

71
00:04:33,105 --> 00:04:35,905
<font size="63">The pride I had was immense.</font>

72
00:04:37,425 --> 00:04:41,225
<font size="63"><i>Everyone viewed him</i>
<i>as this man with the Midas touch.</i></font>

73
00:04:43,665 --> 00:04:46,305
<font size="63"><i>It's what he had worked hard for</i></font>

74
00:04:46,385 --> 00:04:49,185
<font size="63"><i>and he was getting the recognition</i>
<i>that he deserved.</i></font>

75
00:04:52,265 --> 00:04:53,465
<font size="63"><i>At that point,</i></font>

76
00:04:53,865 --> 00:04:57,065
<font size="63"><i>no one would have foreseen</i>
<i>what ended up happening, right?</i></font>

77
00:05:14,905 --> 00:05:18,665
<font size="63">{\an8}Vijay's father, Vittal Mallya,
was the chairman of United Breweries...</font>

78
00:05:19,785 --> 00:05:22,625
<font size="63">{\an8}this big empire of, uh, brewing.</font>

79
00:05:24,945 --> 00:05:28,105
<font size="63"><i>Vijay was the only child of his parents.</i></font>

80
00:05:29,065 --> 00:05:32,065
<font size="63">He was spoilt as a kid
with all these expensive toys,</font>

81
00:05:32,145 --> 00:05:36,265
<font size="63">like electric trains
and a battery-operated Ferrari.</font>

82
00:05:38,025 --> 00:05:40,145
<font size="63"><i>His father was a very wealthy man...</i></font>

83
00:05:41,185 --> 00:05:43,825
<font size="63"><i>a very astute and shrewd businessman.</i></font>

84
00:05:45,825 --> 00:05:48,665
<font size="63"><i>The brewing business was very difficult</i></font>

85
00:05:48,745 --> 00:05:52,465
<font size="63"><i>because alcohol was something</i>
<i>that was taboo.</i></font>

86
00:05:56,465 --> 00:05:57,585
<font size="63">For a long time in India,</font>

87
00:05:57,665 --> 00:06:00,265
<font size="63">the kind of moralism
and political pressure</font>

88
00:06:00,345 --> 00:06:02,145
<font size="63">that surrounds the liquor industry</font>

89
00:06:02,225 --> 00:06:05,225
<font size="63">has meant there's this impulse
to enforce prohibition.</font>

90
00:06:06,465 --> 00:06:10,585
<font size="63">{\an8}<i>Because of the way drinking</i>
<i>figured in colonial culture,</i></font>

91
00:06:11,745 --> 00:06:15,345
<font size="63">{\an8}<i>it received a lot of contempt</i>
<i>from the country more broadly.</i></font>

92
00:06:16,865 --> 00:06:19,705
<font size="63">{\an8}In India, we have the legacy
of Mahatma Gandhi,</font>

93
00:06:19,785 --> 00:06:23,705
<font size="63">{\an8}who was convinced that alcohol
was one of the world's great evils.</font>

94
00:06:24,185 --> 00:06:25,585
<font size="63">[interviewer]<i> Mr. Gandhi,</i></font>

95
00:06:25,665 --> 00:06:30,025
<font size="63"><i>do you intend to have complete prohibition</i>
<i>in the new Indian State?</i></font>

96
00:06:30,105 --> 00:06:31,225
<font size="63">[Gandhi] <i>Oh, yes.</i></font>

97
00:06:31,305 --> 00:06:34,545
<font size="63">-[interviewer]<i> </i>Absolute prohibition?
-Absolute.</font>

98
00:06:34,625 --> 00:06:37,385
<font size="63">The threat of prohibition has always meant</font>

99
00:06:37,465 --> 00:06:40,105
<font size="63">that the industry's had to keep
a pretty low profile.</font>

100
00:06:41,545 --> 00:06:45,225
<font size="63">[Sanghvi] <i>Vittal Mallya</i>
<i>was this rather secretive millionaire,</i></font>

101
00:06:46,145 --> 00:06:50,025
<font size="63"><i>and it was almost as though he paid</i>
<i>to keep his name out of the papers.</i></font>

102
00:06:50,865 --> 00:06:55,585
<font size="63">It's fascinating that it was his son
who turned all of that on its head.</font>

103
00:06:56,425 --> 00:07:01,625
<font size="63">{\an8}[clock ticking]</font>

104
00:07:04,265 --> 00:07:07,065
<font size="63">{\an8}By the time Vijay Mallya
was in his early 20s,</font>

105
00:07:07,145 --> 00:07:11,105
<font size="63">{\an8}he was already like a famous hellion
who loved fast cars.</font>

106
00:07:13,185 --> 00:07:16,265
<font size="63">{\an8}Vijay was hugely interested
in motor racing,</font>

107
00:07:16,345 --> 00:07:20,465
<font size="63">{\an8}which was an activity considered
to be unsafe by his father.</font>

108
00:07:22,065 --> 00:07:23,785
<font size="63">Well, his father didn't think</font>

109
00:07:23,865 --> 00:07:27,065
<font size="63">it was conducive for him
to becoming a serious businessman.</font>

110
00:07:30,065 --> 00:07:33,865
<font size="63"><i>Then, finally, I think in '82, '83,</i>
<i>he won the Indian Grand Prix...</i></font>

111
00:07:35,865 --> 00:07:37,585
<font size="63"><i>so he was the national champion.</i></font>

112
00:07:39,425 --> 00:07:42,985
<font size="63">But he, kind of, got side-tracked by--
Like, life happens.</font>

113
00:07:46,865 --> 00:07:49,105
<font size="63">[Shaw] <i>Vittal Mallya</i>
<i>had this massive heart attack</i></font>

114
00:07:49,185 --> 00:07:50,785
<font size="63"><i>and collapsed and died.</i></font>

115
00:07:52,665 --> 00:07:54,465
<font size="63">Vijay was devastated...</font>

116
00:07:56,105 --> 00:08:01,545
<font size="63">because I don't think anyone expected
his father to have such an untimely death.</font>

117
00:08:03,345 --> 00:08:05,185
<font size="63">As a 28-year-old,</font>

118
00:08:05,265 --> 00:08:11,225
<font size="63">it suddenly was a huge shift
from being a very carefree, young man,</font>

119
00:08:11,785 --> 00:08:14,705
<font size="63">to suddenly holding
these huge responsibilities</font>

120
00:08:14,785 --> 00:08:19,425
<font size="63">of now having to run this business empire
that his father had created.</font>

121
00:08:19,505 --> 00:08:23,705
<font size="63">[instrumental music playing]</font>

122
00:08:23,785 --> 00:08:27,105
<font size="63">He wanted to prove
to himself and the world</font>

123
00:08:27,185 --> 00:08:30,305
<font size="63">that he could do justice
to his father's empire.</font>

124
00:08:31,385 --> 00:08:34,825
<font size="63"><i>He wanted to be perceived</i>
<i>as someone who made it even bigger.</i></font>

125
00:08:38,465 --> 00:08:43,065
<font size="63">Vijay Mallya arrives on the scene
and takes over UB in 1983,</font>

126
00:08:43,144 --> 00:08:45,634
<font size="63">just as the Indian economy
is about to transform.</font>

127
00:08:46,784 --> 00:08:49,264
<font size="63">India was a country
with a lot of young people,</font>

128
00:08:49,345 --> 00:08:50,745
<font size="63">there's a lot of aspiration,</font>

129
00:08:50,825 --> 00:08:52,665
<font size="63">and he's in charge of this company</font>

130
00:08:52,745 --> 00:08:55,625
<font size="63">as India turns into a consumer economy.</font>

131
00:08:55,705 --> 00:08:59,185
<font size="63">[music continues]</font>

132
00:09:01,305 --> 00:09:04,305
<font size="63">And Vijay Mallya recognized
that this was a sort of perfect storm</font>

133
00:09:04,385 --> 00:09:06,145
<font size="63">of conditions in which to transform</font>

134
00:09:06,225 --> 00:09:09,265
<font size="63">the way India saw alcohol
and saw drinking culture.</font>

135
00:09:09,345 --> 00:09:11,665
<font size="63">[fizzing]</font>

136
00:09:11,745 --> 00:09:13,505
<font size="63">When he inherited the business,</font>

137
00:09:13,585 --> 00:09:15,945
<font size="63">among all the brands that were there,</font>

138
00:09:16,025 --> 00:09:18,465
<font size="63">Kingfisher's the one
which excited him the most...</font>

139
00:09:19,425 --> 00:09:21,345
<font size="63">and he had a vision for it.</font>

140
00:09:21,425 --> 00:09:22,945
<font size="63">[bass guitar strumming]</font>

141
00:09:23,025 --> 00:09:25,265
<font size="63">[Karnad] <i>Vijay Mallya</i>
<i>was one of the first to recognize</i></font>

142
00:09:25,345 --> 00:09:27,545
<font size="63"><i>that the social air of a British pub</i></font>

143
00:09:27,625 --> 00:09:30,505
<font size="63"><i>was something</i>
<i>Bangalore was just waiting to host.</i></font>

144
00:09:30,585 --> 00:09:33,825
<font size="63">[funky upbeat music playing]</font>

145
00:09:33,905 --> 00:09:37,865
<font size="63">{\an8}In the mid-80s, Bangalore became,
sort of, this young, youthful city</font>

146
00:09:37,945 --> 00:09:39,545
<font size="63">{\an8}where everything was happening...</font>

147
00:09:40,625 --> 00:09:43,505
<font size="63">{\an8}because of this young sort of image
and the IT crowd.</font>

148
00:09:43,585 --> 00:09:44,705
<font size="63">Macram...</font>

149
00:09:44,785 --> 00:09:45,785
<font size="63">Get me one more.</font>

150
00:09:45,865 --> 00:09:49,345
<font size="63"><i>The first pub started in Bangalore</i>
<i>called "The Pub".</i></font>

151
00:09:49,425 --> 00:09:52,265
<font size="63">Kingfisher saw this as a great,
sort of, market.</font>

152
00:09:52,345 --> 00:09:55,945
<font size="63">{\an8}[music continues]</font>

153
00:09:56,025 --> 00:09:57,625
<font size="63">[indistinct chatter]</font>

154
00:09:57,705 --> 00:09:59,345
<font size="63">They started serving draft beer</font>

155
00:09:59,425 --> 00:10:02,905
<font size="63">and Bangalore's one of the only places
which had this in the country,</font>

156
00:10:02,985 --> 00:10:04,665
<font size="63">and that sort of went, boom.</font>

157
00:10:06,825 --> 00:10:09,985
<font size="63"><i>People wouldn't say, "Give me a beer."</i>
<i>It was, "Give me a Kingfisher."</i></font>

158
00:10:11,505 --> 00:10:14,025
<font size="63">The Pub was relaxed, it was positive,</font>

159
00:10:14,105 --> 00:10:16,385
<font size="63">it was affordable,
and it was safe for women.</font>

160
00:10:18,345 --> 00:10:21,185
<font size="63">So, from the initial success
of this one pub,</font>

161
00:10:21,265 --> 00:10:24,185
<font size="63">five years later,
Bangalore had forty pubs.</font>

162
00:10:24,265 --> 00:10:27,505
<font size="63">[music continues]</font>

163
00:10:29,265 --> 00:10:31,425
<font size="63">[Khosla] <i>In the beginning,</i>
<i>there were political parties</i></font>

164
00:10:31,505 --> 00:10:34,985
<font size="63"><i>that, sort of, freaked out and said,</i>
<i>"This is not Indian culture."</i></font>

165
00:10:35,065 --> 00:10:35,945
<font size="63"><i>He didn't care.</i></font>

166
00:10:36,025 --> 00:10:38,065
<font size="63">He just wanted it
to become bigger and bigger.</font>

167
00:10:38,545 --> 00:10:40,745
<font size="63">And he made it huge.</font>

168
00:10:43,665 --> 00:10:46,985
<font size="63">Vijay really did want public recognition,</font>

169
00:10:47,065 --> 00:10:49,265
<font size="63">he did want to be known,</font>

170
00:10:49,345 --> 00:10:54,185
<font size="63">he did want people to acknowledge that,
"Oh, Vijay Mallya. Who is he?"</font>

171
00:10:56,225 --> 00:10:58,305
<font size="63">{\an8}<i>I'm a friend of Vijay Mallya's.</i></font>

172
00:10:59,185 --> 00:11:01,385
<font size="63"><i>I've known him for 30, 40 years.</i></font>

173
00:11:01,465 --> 00:11:03,265
<font size="63">-...for a minute. Hi.
-[Vijay] Hi.</font>

174
00:11:03,345 --> 00:11:05,185
<font size="63">-This is the BBC team.
-Hello.</font>

175
00:11:05,265 --> 00:11:07,705
<font size="63">I just told them
that you're known by various names,</font>

176
00:11:07,785 --> 00:11:11,465
<font size="63">"the Prince of India," "the Maharaja,"
"the richest man in India"</font>

177
00:11:11,945 --> 00:11:15,225
<font size="63">and that you have one of the most,
frankly, flamboyant styles</font>

178
00:11:15,305 --> 00:11:17,305
<font size="63">of any industrialist in this country.</font>

179
00:11:17,385 --> 00:11:19,625
<font size="63">-Really?
-Yeah. This whole, uh...</font>

180
00:11:19,705 --> 00:11:23,065
<font size="63">-A very, very glamorous lifestyle and--
-[BBC reporter] Is that-- Is that true?</font>

181
00:11:24,105 --> 00:11:25,305
<font size="63">Not exactly.</font>

182
00:11:25,385 --> 00:11:28,545
<font size="63">I don't know what yardstick
you would like to measure it by.</font>

183
00:11:28,625 --> 00:11:31,945
<font size="63">Well, my first impression was really,
"What a flamboyant show-off."</font>

184
00:11:32,025 --> 00:11:33,425
<font size="63">[De] Your cars, for instance.</font>

185
00:11:33,505 --> 00:11:37,065
<font size="63">Um... I drive a Mercedes, I have a BMW,</font>

186
00:11:37,585 --> 00:11:40,425
<font size="63">I fool around with a Porsche
and a Maserati occasionally.</font>

187
00:11:40,745 --> 00:11:43,025
<font size="63">And I liked that about him
so much because,</font>

188
00:11:43,105 --> 00:11:46,385
<font size="63">in a society
where everybody is playing coy</font>

189
00:11:46,465 --> 00:11:48,625
<font size="63">or playing themselves down</font>

190
00:11:48,705 --> 00:11:50,665
<font size="63">and discretion was everything,</font>

191
00:11:50,745 --> 00:11:54,105
<font size="63">and he came along and, uh,
kind of, shook up everybody.</font>

192
00:11:55,465 --> 00:11:57,865
<font size="63">[reporter] Now, you've been compared
to Donald Trump,</font>

193
00:11:57,945 --> 00:11:59,465
<font size="63">so how do you feel about that?</font>

194
00:11:59,545 --> 00:12:03,745
<font size="63">Well, I don't know Mr. Trump personally.
I've read a lot about him.</font>

195
00:12:03,825 --> 00:12:06,105
<font size="63">-He obviously likes to live his life.
-[reporter] Yes.</font>

196
00:12:06,185 --> 00:12:07,865
<font size="63">-As I do.
-[reporter] As you do.</font>

197
00:12:07,945 --> 00:12:08,985
<font size="63">But, um...</font>

198
00:12:09,785 --> 00:12:11,585
<font size="63">I'm not yet anywhere near bankruptcy.</font>

199
00:12:11,665 --> 00:12:12,625
<font size="63">[reporter] Right.</font>

200
00:12:13,385 --> 00:12:16,745
<font size="63"><i>Being one of the richest and, perhaps,</i>
<i>a very powerful man in India...</i></font>

201
00:12:16,825 --> 00:12:17,665
<font size="63">[Vijay] Mm-hmm.</font>

202
00:12:17,745 --> 00:12:19,985
<font size="63">-[reporter] ...do you have enemies?
-Many.</font>

203
00:12:20,065 --> 00:12:21,865
<font size="63">-[reporter] Many?
-Mm-hmm, plenty.</font>

204
00:12:22,665 --> 00:12:24,265
<font size="63">[indistinct chatter]</font>

205
00:12:24,345 --> 00:12:27,505
<font size="63">[man] <i>Mallya had this golden goose</i>
<i>in his empire,</i></font>

206
00:12:27,585 --> 00:12:31,705
<font size="63"><i>but it was also one that, politically,</i>
<i>was becoming increasingly unacceptable.</i></font>

207
00:12:31,785 --> 00:12:33,785
<font size="63">[inaudible]</font>

208
00:12:33,865 --> 00:12:37,985
<font size="63">{\an8}In some parts of India,
there were complete bans on alcohol sales.</font>

209
00:12:42,745 --> 00:12:46,025
<font size="63">For instance, the state of Gujarat
in the north of the country,</font>

210
00:12:46,105 --> 00:12:49,985
<font size="63">where Prime Minister Narendra Modi would
eventually emerge as a political force,</font>

211
00:12:50,065 --> 00:12:51,705
<font size="63">you couldn't sell alcohol at all.</font>

212
00:12:52,905 --> 00:12:57,625
<font size="63">{\an8}[in Hindi] People have very much accepted
and appreciated prohibition</font>

213
00:12:57,705 --> 00:12:59,465
<font size="63">{\an8}and they want more of it.</font>

214
00:13:01,145 --> 00:13:02,785
<font size="63">[in English] And at the same time,</font>

215
00:13:03,305 --> 00:13:06,345
<font size="63">India's government dealt a real blow
to Mallya's empire</font>

216
00:13:07,025 --> 00:13:10,745
<font size="63">by banning advertisement
of alcohol on television</font>

217
00:13:10,825 --> 00:13:14,105
<font size="63">just at the time when Mallya
was really trying to expand his business.</font>

218
00:13:16,265 --> 00:13:18,785
<font size="63">[Vijay]
<i>I am in the beverage-alcohol business -</i></font>

219
00:13:18,865 --> 00:13:20,425
<font size="63"><i>advertising is banned.</i></font>

220
00:13:22,065 --> 00:13:27,705
<font size="63">{\an8}<i>So, we created an aspirational lifestyle</i>
<i>branding image around Kingfisher.</i></font>

221
00:13:29,185 --> 00:13:31,185
<font size="63"><i>Now, how do I communicate that?</i></font>

222
00:13:31,265 --> 00:13:34,465
<font size="63"><i>I don't have advertising,</i>
<i>I don't have radio, no TV, no nothing.</i></font>

223
00:13:35,305 --> 00:13:37,265
<font size="63"><i>So, you've got to think outside the box.</i></font>

224
00:13:41,465 --> 00:13:45,585
<font size="63">[Crabtree] <i>And so, he became a pioneer</i>
<i>in different kinds of advertising.</i></font>

225
00:13:46,785 --> 00:13:49,305
<font size="63">The most famous
was known as "surrogate advertising".</font>

226
00:13:49,385 --> 00:13:51,185
<font size="63">[upbeat music playing]</font>

227
00:13:51,265 --> 00:13:54,985
<font size="63">{\an8}[Crabtree] <i>He had, basically,</i>
<i>the same adverts, but they were for soda.</i></font>

228
00:13:55,785 --> 00:13:58,705
<font size="63">{\an8}Kingfisher as a brand
was still very high-profile,</font>

229
00:13:58,785 --> 00:14:01,265
<font size="63">{\an8}even if you weren't meant
to advertise the beer.</font>

230
00:14:01,345 --> 00:14:04,185
<font size="63">[music continues]</font>

231
00:14:04,265 --> 00:14:08,585
<font size="63">{\an8}I was 13 in 1996, when the World Cup
was being hosted in India,</font>

232
00:14:09,145 --> 00:14:12,705
<font size="63">{\an8}and Kingfisher launched this campaign
with this jingle that goes...</font>

233
00:14:13,265 --> 00:14:17,145
<font size="63">[man] <i>♪ Ooh, la, la, la, la, ooh, la, oh ♪</i></font>

234
00:14:17,865 --> 00:14:19,505
<font size="63"><i>♪ Ooh la, la, la, la, ooh, la, oh ♪</i></font>

235
00:14:20,745 --> 00:14:22,825
<font size="63">For anyone my age, uh,</font>

236
00:14:22,905 --> 00:14:25,025
<font size="63">this has more recall value,</font>

237
00:14:25,105 --> 00:14:27,705
<font size="63">[chuckles] than practically anything else
from the 1990s.</font>

238
00:14:28,025 --> 00:14:29,545
<font size="63"><i>♪ Ooh la, la, la, la, ooh, la, oh ♪</i></font>

239
00:14:31,145 --> 00:14:34,265
<font size="63">Vijay Mallya made this decision
that he wanted to sell</font>

240
00:14:34,345 --> 00:14:37,305
<font size="63">the culture of enjoying drinking
to Indians</font>

241
00:14:37,385 --> 00:14:39,425
<font size="63">in a way that never had been done before.</font>

242
00:14:40,265 --> 00:14:41,945
<font size="63">[reporter] Do you drink your own alcohol?</font>

243
00:14:42,025 --> 00:14:43,345
<font size="63">-Yes, I do
-[reporter] You do?</font>

244
00:14:43,425 --> 00:14:45,225
<font size="63">-Of course, I do.
-[reporter] That's wonderful.</font>

245
00:14:45,305 --> 00:14:46,665
<font size="63">Vijay Mallya's special genius</font>

246
00:14:46,745 --> 00:14:50,425
<font size="63">was that he was willing to make
his own life and his own lifestyle</font>

247
00:14:50,505 --> 00:14:53,345
<font size="63">the centerpiece of UB's brand blitz.</font>

248
00:14:55,705 --> 00:14:59,425
<font size="63">[Khosla] <i>With his whole image, you know,</i>
<i>he became the "King of Good Times".</i></font>

249
00:15:00,825 --> 00:15:03,825
<font size="63">They made the whole tagline,
"The King of Good Times, Kingfisher,"</font>

250
00:15:03,905 --> 00:15:05,945
<font size="63">and he was then the "King of Good Times,"</font>

251
00:15:06,025 --> 00:15:09,505
<font size="63">because he was just, you know,
the king of good times. [laughing]</font>

252
00:15:10,625 --> 00:15:14,385
<font size="63">We, sort of, had some of the best times
that anybody will have ever had.</font>

253
00:15:14,465 --> 00:15:16,825
<font size="63">I mean, we really had a lot of fun.</font>

254
00:15:18,705 --> 00:15:21,665
<font size="63">[De] <i>He was obsessed</i>
<i>with that particular persona.</i></font>

255
00:15:21,745 --> 00:15:25,425
<font size="63">It worked very well for him
because he understood image-building.</font>

256
00:15:25,505 --> 00:15:27,705
<font size="63">[upbeat Indian music playing]</font>

257
00:15:27,785 --> 00:15:30,905
<font size="63">{\an8}And he lived his life king-sized, right?</font>

258
00:15:30,985 --> 00:15:32,625
<font size="63">{\an8}He lived his life.</font>

259
00:15:32,705 --> 00:15:34,545
<font size="63">[music continues]</font>

260
00:15:34,625 --> 00:15:37,145
<font size="63">[Sid] Kingfisher then became
more than just a beer,</font>

261
00:15:37,225 --> 00:15:39,265
<font size="63">it became a lifestyle,
it became a way of life,</font>

262
00:15:39,345 --> 00:15:40,625
<font size="63">it became aspirational...</font>

263
00:15:40,705 --> 00:15:42,545
<font size="63">[music continues]</font>

264
00:15:42,625 --> 00:15:47,785
<font size="63">...because the youth saw this man
and aspired to be like that.</font>

265
00:15:49,585 --> 00:15:52,705
<font size="63">You know, he was one
of the very first people in India</font>

266
00:15:53,665 --> 00:15:55,545
<font size="63">that wasn't afraid to spend his money,</font>

267
00:15:55,625 --> 00:15:57,625
<font size="63">that wasn't afraid to be flamboyant,</font>

268
00:15:58,265 --> 00:15:59,785
<font size="63">who was unapologetic.</font>

269
00:16:00,425 --> 00:16:03,505
<font size="63">[helicopter blades whirring]</font>

270
00:16:05,185 --> 00:16:08,905
<font size="63">I was on a helicopter with Vijay in 2003.</font>

271
00:16:11,025 --> 00:16:14,305
<font size="63"><i>It was a short ride,</i>
<i>supposed to be 45 minutes or so.</i></font>

272
00:16:16,225 --> 00:16:17,825
<font size="63">{\an8}My first time on a helicopter.</font>

273
00:16:20,145 --> 00:16:25,505
<font size="63"><i>At one point, I sort of realized</i>
<i>that we started kind of going down...</i></font>

274
00:16:27,865 --> 00:16:31,065
<font size="63"><i>and then, we kind of started</i>
<i>going into a circle.</i></font>

275
00:16:31,145 --> 00:16:32,225
<font size="63">I couldn't believe it -</font>

276
00:16:32,305 --> 00:16:34,865
<font size="63">my first helicopter ride
and here I was, going to die.</font>

277
00:16:34,945 --> 00:16:39,665
<font size="63">-[beeping]
-[dramatic music intensifying]</font>

278
00:16:46,105 --> 00:16:47,945
<font size="63">[Vijay] <i>So, I'm happy to be here myself.</i></font>

279
00:16:48,425 --> 00:16:49,625
<font size="63"><i>Miracles do happen.</i></font>

280
00:16:50,825 --> 00:16:53,785
<font size="63">Well, there's obviously
a message from above, you know?</font>

281
00:16:53,865 --> 00:16:55,745
<font size="63">I mean, I have a second life.</font>

282
00:16:56,305 --> 00:16:59,305
<font size="63">Uh, obviously, I'm doing something right
and God needs me.</font>

283
00:17:01,425 --> 00:17:04,585
<font size="63">[Patel] <i>He was always</i>
<i>referred to as "the liquor baron,"</i></font>

284
00:17:05,465 --> 00:17:08,345
<font size="63"><i>which by itself is, like, derogatory.</i></font>

285
00:17:08,425 --> 00:17:13,305
<font size="63">It's not like saying "the telecom baron"
or, you know, "the mango king."</font>

286
00:17:14,665 --> 00:17:18,745
<font size="63"><i>The alcohol industry</i>
<i>is looked down upon in India</i></font>

287
00:17:19,585 --> 00:17:22,215
<font size="63"><i>and Vijay was not very happy about it.</i></font>

288
00:17:22,704 --> 00:17:25,794
<font size="63">{\an8}[in Hindi] Vijay Mallya,
known as "the liquor baron,"</font>

289
00:17:25,865 --> 00:17:27,505
<font size="63">{\an8}the uncrowned "King of Alcohol".</font>

290
00:17:27,585 --> 00:17:29,695
<font size="63">Vijay Mallya, welcome to the studio.</font>

291
00:17:30,345 --> 00:17:33,545
<font size="63">Article 47 of the Indian Constitution says</font>

292
00:17:33,625 --> 00:17:37,545
<font size="63">that "the State shall endeavor
to promote prohibition."</font>

293
00:17:37,625 --> 00:17:40,065
<font size="63">[in English] Endeavour.
Endeavour is not mandatory my friend.</font>

294
00:17:40,145 --> 00:17:41,665
<font size="63">-It is mandatory.
-No, it is not.</font>

295
00:17:42,545 --> 00:17:45,585
<font size="63">[in Hindi]
I'm not forcing anyone to drink.</font>

296
00:17:48,105 --> 00:17:50,025
<font size="63">[Sanghvi in English]
<i>He built a phenomenal empire.</i></font>

297
00:17:50,105 --> 00:17:53,025
<font size="63"><i>He was one of the world's</i>
<i>largest liquor producers.</i></font>

298
00:17:54,185 --> 00:17:56,625
<font size="63">I mean, that should have been enough,
shouldn't it?</font>

299
00:17:56,705 --> 00:17:59,545
<font size="63">{\an8}But he wanted to be recognized
all over the world</font>

300
00:18:00,065 --> 00:18:01,545
<font size="63">{\an8}as something much more.</font>

301
00:18:04,545 --> 00:18:08,345
<font size="63">I will not go down in history
as "King of Good Times,"</font>

302
00:18:08,945 --> 00:18:10,785
<font size="63">I want to be a catalyst for change.</font>

303
00:18:11,345 --> 00:18:13,465
<font size="63">There's a mission, a purpose -
we'll go for it.</font>

304
00:18:13,945 --> 00:18:17,265
<font size="63">{\an8}Vijay developed into one of these blokes</font>

305
00:18:17,865 --> 00:18:21,825
<font size="63">{\an8}who wants to be the biggest,
the shiniest, the brightest,</font>

306
00:18:21,905 --> 00:18:23,585
<font size="63">{\an8}the man, the kid on the block.</font>

307
00:18:23,665 --> 00:18:24,945
<font size="63">{\an8}He needed to be that.</font>

308
00:18:26,345 --> 00:18:28,905
<font size="63">{\an8}<i>Vijay Mallya has to be number one</i></font>

309
00:18:29,425 --> 00:18:33,425
<font size="63">{\an8}<i>and anything that needed to feed that</i></font>

310
00:18:33,505 --> 00:18:34,825
<font size="63">{\an8}<i>had to be done.</i></font>

311
00:18:43,705 --> 00:18:45,825
<font size="63">[man] <i>A friend of mine from Sausalito</i>
<i>called and said</i></font>

312
00:18:45,905 --> 00:18:48,945
<font size="63"><i>that there was a man named Vijay Mallya</i>
<i>who wanted to meet me.</i></font>

313
00:18:50,985 --> 00:18:52,825
<font size="63">{\an8}<i>And then Vijay called me and he said,</i></font>

314
00:18:52,905 --> 00:18:56,065
<font size="63">{\an8}<i>"Alex, my name is Vijay Mallya,</i>
<i>and I would like to meet you tonight."</i></font>

315
00:18:58,705 --> 00:19:01,945
<font size="63">So, I flew up on Southwest Airlines,
drove over to Sausalito,</font>

316
00:19:02,625 --> 00:19:05,145
<font size="63">and for the first time,
I met the "King of Good Times."</font>

317
00:19:09,345 --> 00:19:11,825
<font size="63">{\an8}He was covered in jewelry,
he had diamond stud earrings...</font>

318
00:19:13,785 --> 00:19:16,945
<font size="63">{\an8}he had gold necklaces,
he had rings on every finger nearly.</font>

319
00:19:18,145 --> 00:19:19,665
<font size="63"><i>He seemed to be larger than life.</i></font>

320
00:19:19,745 --> 00:19:22,865
<font size="63">This guys like a James Bond figure.
You know, he survived a helicopter crash.</font>

321
00:19:22,945 --> 00:19:25,065
<font size="63">And I was kinda surprised
I'd never heard of him before.</font>

322
00:19:27,185 --> 00:19:30,665
<font size="63"><i>You know, this was definitely a person</i>
<i>that was not going to be shy</i></font>

323
00:19:30,745 --> 00:19:32,145
<font size="63"><i>or retiring in any way.</i></font>

324
00:19:33,585 --> 00:19:36,265
<font size="63">And then, uh, we sat down
and he showed me the video.</font>

325
00:19:36,345 --> 00:19:39,785
<font size="63">[dramatic music playing]</font>

326
00:19:39,865 --> 00:19:44,785
<font size="63">Welcome aboard Kingfisher -
a unique, exciting experience in flying.</font>

327
00:19:45,225 --> 00:19:47,385
<font size="63">[man]<i> Kingfisher Airlines have ordered</i></font>

328
00:19:47,465 --> 00:19:51,385
<font size="63"><i>a total of 12 brand new</i>
<i>A320 aircraft from Airbus.</i></font>

329
00:19:52,345 --> 00:19:53,905
<font size="63">{\an8}This was a highly produced video</font>

330
00:19:53,985 --> 00:19:56,185
<font size="63">{\an8}with a very big, dramatic soundtrack,</font>

331
00:19:56,265 --> 00:19:58,705
<font size="63">{\an8}that, at first, I was wondering
if he was putting me on</font>

332
00:19:58,785 --> 00:19:59,905
<font size="63">{\an8}and was this thing for real?</font>

333
00:19:59,985 --> 00:20:04,385
<font size="63">{\an8}Kingfisher doesn't hire flight attendants
like other airlines.</font>

334
00:20:04,465 --> 00:20:06,905
<font size="63">{\an8}We choose only models.</font>

335
00:20:08,665 --> 00:20:09,745
<font size="63">{\an8}[Wilcox] <i>He had a vision</i></font>

336
00:20:09,825 --> 00:20:12,265
<font size="63">{\an8}<i>and it was one that was gonna</i>
<i>bring aviation to India</i></font>

337
00:20:12,345 --> 00:20:14,065
<font size="63">{\an8}<i>in a way that hadn't been done before.</i></font>

338
00:20:14,145 --> 00:20:18,945
<font size="63">{\an8}[dramatic music continues]</font>

339
00:20:19,025 --> 00:20:23,025
<font size="63">{\an8}I'll never forget, he told me that India
had a middle class, a rising middle class,</font>

340
00:20:23,105 --> 00:20:25,145
<font size="63">{\an8}that was larger than the entire
US population.</font>

341
00:20:28,465 --> 00:20:32,345
<font size="63"><i>They were already his customers,</i>
<i>so it was a massive, massive opportunity.</i></font>

342
00:20:35,705 --> 00:20:39,145
<font size="63">I told Vijay that I'd be happy
to help him start Kingfisher Airlines.</font>

343
00:20:41,945 --> 00:20:43,905
<font size="63">{\an8}Vijay Mallya of the UB Group</font>

344
00:20:43,985 --> 00:20:46,185
<font size="63">{\an8}has signed a huge deal
with the Airbus Industries</font>

345
00:20:46,265 --> 00:20:49,585
<font size="63">{\an8}to buy about twelve planes
and with an option of eight new planes -</font>

346
00:20:49,665 --> 00:20:52,465
<font size="63">{\an8}the deal anywhere
in the range of $240 million.</font>

347
00:20:53,425 --> 00:20:56,225
<font size="63">[Wilcox] <i>The low-cost carrier</i>
<i>was the model of the time.</i></font>

348
00:20:56,305 --> 00:20:59,265
<font size="63"><i>We weren't gonna serve meals,</i>
<i>we weren't gonna have a first class.</i></font>

349
00:20:59,345 --> 00:21:02,825
<font size="63">It was going to be high-frequency,
low-cost, short-haul flying,</font>

350
00:21:02,905 --> 00:21:06,625
<font size="63">and, uh, that's what he hired me to do
and what I thought I was signing up for.</font>

351
00:21:06,705 --> 00:21:08,465
<font size="63">[inaudible]</font>

352
00:21:08,545 --> 00:21:10,105
<font size="63">[Vijay] <i>It's my son's 18th birthday.</i></font>

353
00:21:10,185 --> 00:21:12,305
<font size="63">I mean, obviously,
it's an occasion to celebrate.</font>

354
00:21:12,385 --> 00:21:15,065
<font size="63">It's the launch of my dream project,
Kingfisher Airlines,</font>

355
00:21:15,145 --> 00:21:16,905
<font size="63">another reason to celebrate.</font>

356
00:21:17,385 --> 00:21:19,825
<font size="63">My dad said,
"I want to launch it early May,</font>

357
00:21:19,905 --> 00:21:23,305
<font size="63">my son's 18th birthday
is on the first Saturday of May."</font>

358
00:21:23,745 --> 00:21:25,625
<font size="63">That's why it was launched on that day.</font>

359
00:21:27,225 --> 00:21:31,945
<font size="63">{\an8}[camera shutters clicking]</font>

360
00:21:32,865 --> 00:21:36,705
<font size="63">[Wilcox] <i>When we launched the airline,</i>
<i>it was a very, very highly produced event.</i></font>

361
00:21:41,185 --> 00:21:42,865
<font size="63">We had smoke, laser lights,</font>

362
00:21:42,945 --> 00:21:45,265
<font size="63">and there was a cast
of thousands there, literally.</font>

363
00:21:48,225 --> 00:21:51,065
<font size="63"><i>The lights came on, everyone could see</i>
<i>the airplane at the same time.</i></font>

364
00:21:51,145 --> 00:21:53,305
<font size="63">[crowd cheering]</font>

365
00:21:53,385 --> 00:21:55,865
<font size="63">I came out, waved from the passenger door.</font>

366
00:21:55,945 --> 00:21:57,905
<font size="63">Uh, that was my entire role,
to basically wave.</font>

367
00:21:57,985 --> 00:22:02,545
<font size="63">[crowd continues cheering]</font>

368
00:22:05,585 --> 00:22:08,745
<font size="63">[in Hindi] Advertising is banned,
and so you started Kingfisher Airlines--</font>

369
00:22:08,825 --> 00:22:10,905
<font size="63">-[laughs]
-...to advertise in a surrogate way.</font>

370
00:22:10,985 --> 00:22:13,385
<font size="63">Because "Kingfisher"
is the name of your beer, isn't it?</font>

371
00:22:13,465 --> 00:22:14,985
<font size="63">{\an8}Are you telling me</font>

372
00:22:15,065 --> 00:22:19,025
<font size="63">{\an8}that I spent 2,000 crores on an airline
just to advertise my beer brand?</font>

373
00:22:19,105 --> 00:22:21,145
<font size="63">This way,
you could promote your brand, right?</font>

374
00:22:21,225 --> 00:22:24,625
<font size="63">Because Kingfisher has brand recognition--</font>

375
00:22:24,705 --> 00:22:26,985
<font size="63">-[in English] As a beer.
-No, as a lifestyle.</font>

376
00:22:28,145 --> 00:22:31,345
<font size="63">[Sid] It wasn't launched
just to promote the beer.</font>

377
00:22:31,425 --> 00:22:36,265
<font size="63">That would have been a pretty expensive
advertising hoarding, to get a plane.</font>

378
00:22:36,345 --> 00:22:40,345
<font size="63">But, I think, it was just another means
of expanding this brand,</font>

379
00:22:40,425 --> 00:22:42,665
<font size="63">this lifestyle, which was already there.</font>

380
00:22:45,585 --> 00:22:47,385
<font size="63">[woman]<i> It started with a bang.</i></font>

381
00:22:47,465 --> 00:22:49,865
<font size="63">It looked like a very promising airline</font>

382
00:22:49,945 --> 00:22:52,185
<font size="63">and it seemed like a fabulous opportunity</font>

383
00:22:52,265 --> 00:22:54,625
<font size="63">because I would get to travel,
I would get to fly,</font>

384
00:22:54,705 --> 00:22:56,545
<font size="63">I'd get to do the things
that I love to do.</font>

385
00:22:58,585 --> 00:23:02,345
<font size="63">{\an8}<i>I worked in Kingfisher Airlines.</i>
<i>I was their first inflight director.</i></font>

386
00:23:02,905 --> 00:23:04,865
<font size="63">We had dieticians
who came in and advised us,</font>

387
00:23:04,945 --> 00:23:09,825
<font size="63">we had people who came and taught us
how to exercise and be in shape,</font>

388
00:23:09,905 --> 00:23:11,145
<font size="63">and to do yoga and things.</font>

389
00:23:11,225 --> 00:23:13,585
<font size="63">So, it was a very,
very comprehensive training.</font>

390
00:23:15,065 --> 00:23:18,465
<font size="63">[Wilcox] <i>When we first started hiring,</i>
<i>there would be lines around the block.</i></font>

391
00:23:19,025 --> 00:23:21,425
<font size="63">This is where the cool kids were
and where you wanted to be.</font>

392
00:23:22,665 --> 00:23:23,945
<font size="63">{\an8}Vijay told me, he said,</font>

393
00:23:24,025 --> 00:23:27,745
<font size="63">{\an8}"You know, you can choose any color
as long as it's red." [laughing]</font>

394
00:23:28,225 --> 00:23:30,825
<font size="63"><i>I remember, when we did that uniform,</i>
<i>Vijay first said,</i></font>

395
00:23:30,905 --> 00:23:33,425
<font size="63"><i>"Bring me some new designs</i>
<i>and come tomorrow morning."</i></font>

396
00:23:33,505 --> 00:23:36,545
<font size="63">I said, "Vijay, it's six o'clock
in the evening, you know,</font>

397
00:23:36,625 --> 00:23:38,145
<font size="63">give me a day at least.</font>

398
00:23:38,225 --> 00:23:41,345
<font size="63">I need to work on the designs,
you know, I need to figure this out."</font>

399
00:23:42,305 --> 00:23:45,065
<font size="63">[Patel] <i>It was Mallya's dream project.</i></font>

400
00:23:45,145 --> 00:23:49,025
<font size="63"><i>He would approve the menus,</i>
<i>hire the air hostesses.</i></font>

401
00:23:49,425 --> 00:23:52,545
<font size="63">He was involved in everything.</font>

402
00:23:52,625 --> 00:23:53,985
<font size="63">It was his baby if you like -</font>

403
00:23:54,065 --> 00:23:58,105
<font size="63">he incubated it, he nurtured it,
and then, finally, launched it.</font>

404
00:23:58,185 --> 00:24:03,305
<font size="63">So, there was definitely a big,
big, big vested interest in him in it.</font>

405
00:24:03,705 --> 00:24:06,905
<font size="63">I know how to address that consumer
better than anybody else does,</font>

406
00:24:06,985 --> 00:24:08,665
<font size="63">that's why our products are number one.</font>

407
00:24:08,745 --> 00:24:11,105
<font size="63">OK, so, you're saying
you're not a low-cost airline,</font>

408
00:24:11,185 --> 00:24:14,705
<font size="63">but when you look at your planes,
for instance, it's a narrow-body aircraft,</font>

409
00:24:14,785 --> 00:24:17,985
<font size="63">you don't have any business class seating,
you just have one class.</font>

410
00:24:18,065 --> 00:24:21,305
<font size="63">These are all what I see as trademarks
of a low-cost airline.</font>

411
00:24:21,385 --> 00:24:26,025
<font size="63">Well, no, this-- this is Kingfisher class.
You know, appreciate it right.</font>

412
00:24:26,105 --> 00:24:27,785
<font size="63">OK, you call it "Kingfisher class"?</font>

413
00:24:27,865 --> 00:24:31,625
<font size="63">Yeah, this is neither business,
nor is it economy, it's one class.</font>

414
00:24:31,705 --> 00:24:35,025
<font size="63">[interviewer] But the airline is not--
wouldn't be the world's most expensive way</font>

415
00:24:35,105 --> 00:24:37,505
<font size="63">to advertise beer in a surrogate manner?</font>

416
00:24:37,905 --> 00:24:41,945
<font size="63">Well, I guess the beer has become
the airline surrogate now. [laughs]</font>

417
00:24:47,145 --> 00:24:48,985
<font size="63">When we first started rolling it out</font>

418
00:24:49,745 --> 00:24:53,905
<font size="63">all the details that Vijay obsessed upon,
you know, were now on public display.</font>

419
00:24:56,785 --> 00:24:59,985
<font size="63"><i>It's the entire combination</i>
<i>of everything brand spanking new...</i></font>

420
00:25:00,865 --> 00:25:03,665
<font size="63"><i>airport staff smiling at you</i>
<i>instead of scowling at you.</i></font>

421
00:25:05,985 --> 00:25:07,985
<font size="63">The message was,
"everyone is welcome here."</font>

422
00:25:08,065 --> 00:25:10,625
<font size="63">[Indian instrumental music playing]</font>

423
00:25:12,945 --> 00:25:15,145
<font size="63">[Wilcox]
<i>And so, here we were, fresh faced,</i></font>

424
00:25:15,225 --> 00:25:17,665
<font size="63"><i>flight attendants wearing short skirts</i>
<i>instead of saris.</i></font>

425
00:25:18,385 --> 00:25:20,585
<font size="63"><i>It was important to Vijay</i>
<i>that it perceived</i></font>

426
00:25:20,665 --> 00:25:22,945
<font size="63"><i>to be shiny and new and somewhat Western.</i></font>

427
00:25:23,825 --> 00:25:25,745
<font size="63">He knew exactly what he was doing
and how to do it</font>

428
00:25:25,825 --> 00:25:27,545
<font size="63">and I think he did it very well.</font>

429
00:25:27,625 --> 00:25:30,545
<font size="63">[indistinct chatter]</font>

430
00:25:30,625 --> 00:25:32,345
<font size="63">People were really impressed,</font>

431
00:25:32,425 --> 00:25:35,865
<font size="63">and, you know, it became the best airline,
most talked-about airline.</font>

432
00:25:35,945 --> 00:25:38,505
<font size="63">[music continues]</font>

433
00:25:38,585 --> 00:25:40,785
<font size="63">[Khosla]
<i>Well, it was brilliant when it launched.</i></font>

434
00:25:40,865 --> 00:25:44,665
<font size="63">People just, sort of, saw aviation
in a completely new light -</font>

435
00:25:44,745 --> 00:25:47,545
<font size="63">something that people
had never experienced in India before.</font>

436
00:25:47,625 --> 00:25:51,945
<font size="63">If there's anything that you find
that I should do better,</font>

437
00:25:52,025 --> 00:25:53,945
<font size="63">please don't hesitate to mail me.</font>

438
00:25:54,545 --> 00:25:56,745
<font size="63">Finally, you know,
our flights are on time,</font>

439
00:25:56,825 --> 00:25:59,505
<font size="63">finally, the planes are clean,
finally, the service is great.</font>

440
00:26:00,745 --> 00:26:04,025
<font size="63"><i>The feedback from our customers</i>
<i>was tremendously, tremendously good.</i></font>

441
00:26:04,745 --> 00:26:07,745
<font size="63">{\an8}I was skeptical about him
getting into the airlines business,</font>

442
00:26:07,825 --> 00:26:09,305
<font size="63">{\an8}but he surprised me.</font>

443
00:26:09,385 --> 00:26:11,825
<font size="63"><i>Kingfisher Airlines</i>
<i>was a resounding success.</i></font>

444
00:26:11,905 --> 00:26:15,945
<font size="63">[music continues]</font>

445
00:26:16,025 --> 00:26:19,825
<font size="63">[Sid]<i> Without a doubt, Kingfisher</i>
<i>revolutionized air travel in India.</i></font>

446
00:26:20,585 --> 00:26:22,025
<font size="63"><i>It changed the game.</i></font>

447
00:26:22,105 --> 00:26:23,505
<font size="63">I think he was very proud,</font>

448
00:26:23,585 --> 00:26:26,145
<font size="63">and quite rightly so,
because it was what he achieved.</font>

449
00:26:27,665 --> 00:26:32,385
<font size="63">[Patel] <i>His image shed some</i>
<i>of the old "liquor baron" label.</i></font>

450
00:26:32,465 --> 00:26:34,945
<font size="63"><i>He's not this guy who just makes booze.</i></font>

451
00:26:35,025 --> 00:26:40,465
<font size="63">I think some of that,
kind of, got... washed away.</font>

452
00:26:42,145 --> 00:26:44,665
<font size="63">Given the market share
that Kingfisher took</font>

453
00:26:45,145 --> 00:26:48,545
<font size="63">within its, like, first year or something,
was astronomical,</font>

454
00:26:48,625 --> 00:26:52,185
<font size="63">so it's only fair for you to think
of expansion and what could be next,</font>

455
00:26:52,265 --> 00:26:55,105
<font size="63">what's the next opportunity,
when you've seen something do so well.</font>

456
00:26:59,385 --> 00:27:02,425
<font size="63">[Wilcox] <i>We went to Toulouse, France,</i>
<i>which is where they build the airbuses.</i></font>

457
00:27:03,425 --> 00:27:06,905
<font size="63"><i>We were there to firm up some training</i>
<i>arrangements for some of our pilots.</i></font>

458
00:27:06,985 --> 00:27:09,705
<font size="63">We were walking around
with a couple of the airbus salespeople.</font>

459
00:27:11,745 --> 00:27:13,945
<font size="63">They kept taking Vijay
into these other rooms</font>

460
00:27:14,025 --> 00:27:16,625
<font size="63">and, basically, showing him their wares.</font>

461
00:27:19,225 --> 00:27:21,665
<font size="63">And, um, it turned into a shopping spree.</font>

462
00:27:23,265 --> 00:27:25,585
<font size="63"><i>We had ordered A319s,</i></font>

463
00:27:25,665 --> 00:27:27,585
<font size="63"><i>we had ordered A321s,</i></font>

464
00:27:27,665 --> 00:27:29,545
<font size="63"><i>we had ordered A330s.</i></font>

465
00:27:29,625 --> 00:27:31,105
<font size="63">By the time we left Toulouse,</font>

466
00:27:31,585 --> 00:27:34,105
<font size="63">we had ordered
billions of dollars' worth of airplanes.</font>

467
00:27:34,185 --> 00:27:35,585
<font size="63">[inaudible]</font>

468
00:27:35,665 --> 00:27:39,905
<font size="63">One of the keys of low-cost carriers
is keeping things as simple as possible.</font>

469
00:27:39,985 --> 00:27:43,705
<font size="63">When you add even a new row of seats
in a certain number of airplanes,</font>

470
00:27:43,785 --> 00:27:45,225
<font size="63">you're adding a level of complexity.</font>

471
00:27:45,305 --> 00:27:47,505
<font size="63">Every single time
you make a change like that,</font>

472
00:27:47,585 --> 00:27:49,265
<font size="63">you're entering a different business</font>

473
00:27:49,345 --> 00:27:52,185
<font size="63">and you are no longer focused
on providing low costs,</font>

474
00:27:52,265 --> 00:27:54,305
<font size="63">which is, frankly, what the market wanted.</font>

475
00:27:56,665 --> 00:28:00,545
<font size="63">We're going to raise $200 million
for Kingfisher Airlines,</font>

476
00:28:00,625 --> 00:28:02,585
<font size="63">as I said, in one form or another,</font>

477
00:28:02,665 --> 00:28:05,745
<font size="63">and this is primarily
to fund our aircraft acquisition.</font>

478
00:28:14,465 --> 00:28:17,025
<font size="63">{\an8}In India, if you need to get
serious money,</font>

479
00:28:17,105 --> 00:28:19,745
<font size="63">{\an8}you need to go
to the big public sector banks</font>

480
00:28:19,825 --> 00:28:21,225
<font size="63">{\an8}and that's what Mallya did.</font>

481
00:28:23,025 --> 00:28:24,705
<font size="63">{\an8}Many people don't realize,</font>

482
00:28:24,785 --> 00:28:29,785
<font size="63">{\an8}in 1969, Indira Gandhi nationalized
India's biggest banks.</font>

483
00:28:31,145 --> 00:28:33,305
<font size="63">[reporter]
<i>Mrs. Gandhi's latest socialist measure</i></font>

484
00:28:33,385 --> 00:28:37,145
<font size="63"><i>meant that peasants and small farmers</i>
<i>could get loans more easily.</i></font>

485
00:28:38,145 --> 00:28:41,625
<font size="63">The traditional big banks
are all owned by the government of India</font>

486
00:28:41,705 --> 00:28:43,945
<font size="63">and, therefore, by the taxpayer.</font>

487
00:28:44,025 --> 00:28:46,625
<font size="63">These banks are not particularly well run.</font>

488
00:28:46,985 --> 00:28:50,625
<font size="63">[reporter] <i>It has led to favoritism</i>
<i>and petty corruption among bank officials.</i></font>

489
00:28:51,185 --> 00:28:54,705
<font size="63">Vijay Mallya charmed the pants
off these bankers.</font>

490
00:28:55,465 --> 00:28:59,225
<font size="63"><i>These were rather dowdy,</i>
<i>poorly paid public servants...</i></font>

491
00:29:00,865 --> 00:29:02,945
<font size="63"><i>and Mallya came across</i></font>

492
00:29:03,025 --> 00:29:06,825
<font size="63"><i>as being exactly what your image</i>
<i>of a billionaire tycoon would look like.</i></font>

493
00:29:07,905 --> 00:29:11,345
<font size="63">And so, he wrapped the bankers
round his fingers.</font>

494
00:29:13,825 --> 00:29:16,345
<font size="63"><i>So, Vijay Mallya</i>
<i>expanded Kingfisher Airlines</i></font>

495
00:29:16,425 --> 00:29:19,665
<font size="63"><i>by borrowing more and more money</i>
<i>from state banks.</i></font>

496
00:29:20,305 --> 00:29:22,425
<font size="63">He always wanted to add new features,</font>

497
00:29:22,505 --> 00:29:24,745
<font size="63">he wanted to make this
a luxurious experience</font>

498
00:29:24,825 --> 00:29:26,785
<font size="63">and he didn't care very much about costs.</font>

499
00:29:29,065 --> 00:29:31,785
<font size="63">[reporter] <i>Staying on the topic</i>
<i>of cheap airlines, late last night,</i></font>

500
00:29:31,865 --> 00:29:35,425
<font size="63"><i>Vijay Mallya has signed a huge deal</i>
<i>with Airbus Industries.</i></font>

501
00:29:35,505 --> 00:29:38,225
<font size="63">{\an8}Vijay Mallya now joins us
on the phone line from London.</font>

502
00:29:38,305 --> 00:29:39,705
<font size="63">{\an8}[Vijay] <i>Well, first of all,</i></font>

503
00:29:39,785 --> 00:29:42,705
<font size="63">{\an8}<i>I'd like to say that there's nothing cheap</i>
<i>about Kingfisher</i></font>

504
00:29:42,785 --> 00:29:47,545
<font size="63">{\an8}<i>and my business model certainly</i>
<i>isn't to run a flying bus service.</i></font>

505
00:29:47,625 --> 00:29:49,585
<font size="63">{\an8}<i>It's time to fly the good times.</i></font>

506
00:29:53,865 --> 00:29:57,425
<font size="63">Initially, he was going
to undercut the big boys,</font>

507
00:29:57,505 --> 00:29:58,905
<font size="63">and then he decided</font>

508
00:29:58,985 --> 00:30:02,105
<font size="63">that it had to be an extension
of his own personality.</font>

509
00:30:02,185 --> 00:30:04,545
<font size="63">[instrumental music playing]</font>

510
00:30:04,625 --> 00:30:08,545
<font size="63">[Sanghvi] <i>And that's when he started doing</i>
<i>a first class and an economy.</i></font>

511
00:30:08,625 --> 00:30:10,665
<font size="63">Welcome aboard Kingfisher Airlines.</font>

512
00:30:11,105 --> 00:30:12,825
<font size="63">From the day we've started flying,</font>

513
00:30:12,905 --> 00:30:15,905
<font size="63"><i>I've tried to create</i>
<i>the finest experience for you</i></font>

514
00:30:15,985 --> 00:30:18,345
<font size="63"><i>and bring back the element of style.</i></font>

515
00:30:18,425 --> 00:30:20,425
<font size="63">First class is not something
I was familiar with,</font>

516
00:30:20,505 --> 00:30:23,065
<font size="63">certainly not something
that any low-cost carrier will have.</font>

517
00:30:23,985 --> 00:30:27,105
<font size="63">{\an8}<i>One of the beauties of low-cost carriers</i>
<i>is that everyone is the same.</i></font>

518
00:30:27,185 --> 00:30:28,665
<font size="63">{\an8}When you put in a first class,</font>

519
00:30:28,745 --> 00:30:30,665
<font size="63">{\an8}you're also actually
putting in a second class.</font>

520
00:30:31,625 --> 00:30:34,625
<font size="63"><i>It creates a whole other dynamic</i>
<i>of people wanting upgrades,</i></font>

521
00:30:34,705 --> 00:30:37,385
<font size="63"><i>and which slows things down</i>
<i>at the airports.</i></font>

522
00:30:38,265 --> 00:30:41,665
<font size="63"><i>This required even more flight attendants.</i>
<i>Now we had six flight attendants on board.</i></font>

523
00:30:41,745 --> 00:30:44,185
<font size="63">Our flight attendant costs went up by 20%.</font>

524
00:30:45,625 --> 00:30:49,665
<font size="63">It was a lot of extravagant services
that were done on board the aircraft.</font>

525
00:30:52,305 --> 00:30:53,905
<font size="63">{\an8}It was way more</font>

526
00:30:53,985 --> 00:30:57,185
<font size="63">{\an8}than what any other luxury carrier
at that time was doing.</font>

527
00:30:59,545 --> 00:31:02,265
<font size="63">{\an8}I remember the first time
I went on his plane.</font>

528
00:31:02,945 --> 00:31:04,985
<font size="63">Lobster thermidor for lunch...</font>

529
00:31:06,105 --> 00:31:07,065
<font size="63">never heard of it.</font>

530
00:31:07,145 --> 00:31:08,545
<font size="63">He bought the best.</font>

531
00:31:09,385 --> 00:31:12,065
<font size="63">At that point,
I realized that the vision I'd been sold,</font>

532
00:31:12,145 --> 00:31:14,465
<font size="63">which was to create
a low-cost domestic carrier,</font>

533
00:31:14,545 --> 00:31:16,745
<font size="63">um, had been completely forgone.</font>

534
00:31:18,465 --> 00:31:22,105
<font size="63">It was very, very clear to me
that, you know, this was not a place</font>

535
00:31:22,185 --> 00:31:25,865
<font size="63">that I had the relevant experience
or that I could help make succeed.</font>

536
00:31:27,465 --> 00:31:29,585
<font size="63"><i>Yeah, it was a very difficult</i>
<i>decision to make.</i></font>

537
00:31:30,105 --> 00:31:31,385
<font size="63">Ultimately, we parted ways</font>

538
00:31:31,465 --> 00:31:34,345
<font size="63">because our vision
for the long-term business was different</font>

539
00:31:34,425 --> 00:31:38,385
<font size="63">and I didn't think I was in a position
to help him realize his vision any longer.</font>

540
00:31:42,105 --> 00:31:44,545
<font size="63"><i>When you're an entrepreneur,</i>
<i>you have to be a little crazy,</i></font>

541
00:31:44,625 --> 00:31:46,345
<font size="63"><i>and you have to be a little optimistic.</i></font>

542
00:31:46,425 --> 00:31:48,345
<font size="63"><i>That's true</i>
<i>if you're starting anything new.</i></font>

543
00:31:48,425 --> 00:31:50,785
<font size="63"><i>Vijay, perhaps,</i>
<i>was just more optimistic than most.</i></font>

544
00:31:54,905 --> 00:31:56,905
<font size="63">[man]
What's the future for Kingfisher Airways?</font>

545
00:31:56,985 --> 00:32:01,345
<font size="63">In the first 18 months, up to September,
you've lost 347 crores,</font>

546
00:32:01,425 --> 00:32:05,065
<font size="63">you've already announced to PTI you've got
18 new aircrafts joining your fleet.</font>

547
00:32:05,145 --> 00:32:09,265
<font size="63">Are you confident that Kingfisher
won't go belly-up?</font>

548
00:32:09,345 --> 00:32:11,505
<font size="63">Kingfisher Airlines
will never go belly-up.</font>

549
00:32:11,585 --> 00:32:13,705
<font size="63">I am extremely confident</font>

550
00:32:13,785 --> 00:32:18,225
<font size="63">that it's going to be one of the most
successful, uh, ventures of the UB Group.</font>

551
00:32:20,985 --> 00:32:22,665
<font size="63">{\an8}King of Good Times, Vijay Mallya,</font>

552
00:32:22,745 --> 00:32:25,825
<font size="63">{\an8}is all set to take Deccan
into Kingfisher's folds.</font>

553
00:32:25,905 --> 00:32:28,065
<font size="63">{\an8}Arachin Banerjee brings you more.</font>

554
00:32:28,145 --> 00:32:30,385
<font size="63">{\an8}[Banerjee] <i>The two airlines</i>
<i>are going to merge -</i></font>

555
00:32:30,465 --> 00:32:32,665
<font size="63">{\an8}<i>Kingfisher into Deccan aviation.</i></font>

556
00:32:33,145 --> 00:32:37,385
<font size="63">So, Vijay Mallya bought
another airline company called Air Deccan,</font>

557
00:32:38,065 --> 00:32:41,145
<font size="63">at what many people thought
was a vastly inflated price,</font>

558
00:32:41,225 --> 00:32:44,465
<font size="63">so that he could get hold
of their international slots.</font>

559
00:32:45,745 --> 00:32:47,585
<font size="63"><i>He wanted an international carrier</i></font>

560
00:32:47,665 --> 00:32:50,385
<font size="63"><i>where he was flying to Singapore</i>
<i>and London and New York.</i></font>

561
00:32:51,345 --> 00:32:53,065
<font size="63">He wanted to join the big leagues.</font>

562
00:32:53,785 --> 00:32:55,985
<font size="63">[people applauding]</font>

563
00:32:56,065 --> 00:32:59,385
<font size="63">[reporter] <i>India's biggest airline,</i>
<i>after merging with Air Deccan,</i></font>

564
00:32:59,465 --> 00:33:03,465
<font size="63"><i>has started daily non-stop flights</i>
<i>between London and Bangalore.</i></font>

565
00:33:03,545 --> 00:33:06,985
<font size="63"><i>Guests can expect high-end pampering</i>
<i>at 30,000 feet.</i></font>

566
00:33:08,505 --> 00:33:11,505
<font size="63">[Vijay] <i>Bangalore to London service</i>
<i>is the first by an Indian carrier.</i></font>

567
00:33:12,065 --> 00:33:14,345
<font size="63">I think we have a vastly superior product,</font>

568
00:33:15,025 --> 00:33:17,225
<font size="63">um, at a great price,</font>

569
00:33:17,905 --> 00:33:19,385
<font size="63">and we know our market.</font>

570
00:33:20,625 --> 00:33:23,585
<font size="63">[Khosla] <i>It had become the best airline,</i>
<i>there was no doubt about it.</i></font>

571
00:33:25,305 --> 00:33:27,265
<font size="63">{\an8}He became the biggest airline
in the country.</font>

572
00:33:27,345 --> 00:33:28,905
<font size="63">{\an8}I think, bigger than Air India.</font>

573
00:33:31,425 --> 00:33:33,825
<font size="63">[Shaw]
<i>I think he overpaid for that airline.</i></font>

574
00:33:34,985 --> 00:33:36,785
<font size="63"><i>He needed to borrow more and more</i></font>

575
00:33:36,865 --> 00:33:40,145
<font size="63"><i>just to keep</i>
<i>that whole airline's business afloat.</i></font>

576
00:33:41,265 --> 00:33:43,305
<font size="63">I think that's when his problems started.</font>

577
00:33:44,025 --> 00:33:46,025
<font size="63">The "King of Good Times", Vijay Mallya,</font>

578
00:33:46,105 --> 00:33:49,105
<font size="63">bagged another plum deal
as he bought a Formula One team.</font>

579
00:33:49,185 --> 00:33:52,665
<font size="63">[reporter] <i>The Formula One team</i>
<i>acquisition came in at the right time.</i></font>

580
00:33:52,745 --> 00:33:56,305
<font size="63"><i>It's turning out to be</i>
<i>a well-thought-out business strategy.</i></font>

581
00:33:57,665 --> 00:34:01,465
<font size="63">[Khosla] <i>He brought Indian sporting</i>
<i>to an international level.</i></font>

582
00:34:01,545 --> 00:34:04,825
<font size="63">I mean, who in India
had ever even thought of owning,</font>

583
00:34:04,905 --> 00:34:06,865
<font size="63">you know, a Formula One team?</font>

584
00:34:10,465 --> 00:34:12,545
<font size="63">We got a Formula One team,</font>

585
00:34:12,625 --> 00:34:14,775
<font size="63">we've bought a cricket team,</font>

586
00:34:14,865 --> 00:34:17,465
<font size="63">and these are his own
personal hobbies and interests</font>

587
00:34:17,545 --> 00:34:19,065
<font size="63">which became huge businesses.</font>

588
00:34:21,545 --> 00:34:23,385
<font size="63">[Khosla] <i>But then, it all went wrong.</i></font>

589
00:34:23,945 --> 00:34:28,625
<font size="63">[ominous music playing]</font>

590
00:34:28,705 --> 00:34:30,505
<font size="63">[reporter]<i> Official word of a US recession</i></font>

591
00:34:30,585 --> 00:34:32,585
<font size="63"><i>and a dismal start to the week</i>
<i>on Wall Street</i></font>

592
00:34:32,665 --> 00:34:34,665
<font size="63"><i>are prompting a worldwide sell-off.</i></font>

593
00:34:35,425 --> 00:34:39,185
<font size="63">{\an8}Global economic downturn
has hit the aviation sector very hard,</font>

594
00:34:39,264 --> 00:34:42,824
<font size="63">{\an8}prompting companies
and individuals to forgo air travel,</font>

595
00:34:42,905 --> 00:34:45,185
<font size="63">{\an8}worsening the existing slump.</font>

596
00:34:45,665 --> 00:34:47,505
<font size="63">{\an8}How tight are you on cash</font>

597
00:34:47,585 --> 00:34:50,185
<font size="63">{\an8}given that you have cash in business
which is liquor?</font>

598
00:34:50,505 --> 00:34:52,425
<font size="63">{\an8}Uh, we will raise capital...</font>

599
00:34:53,225 --> 00:34:55,185
<font size="63">{\an8}uh, to the extent that is required.</font>

600
00:34:55,264 --> 00:34:58,154
<font size="63">{\an8}<i>I think the focus fully is on profit.</i></font>

601
00:34:58,225 --> 00:35:00,465
<font size="63">{\an8}We are working very, very hard</font>

602
00:35:00,545 --> 00:35:03,145
<font size="63">{\an8}to make sure
that we are actually profitable.</font>

603
00:35:06,465 --> 00:35:09,105
<font size="63">{\an8}On a trip to India in 2009,</font>

604
00:35:09,185 --> 00:35:12,265
<font size="63">{\an8}I had the chance
to fly Kingfisher Airlines a few times,</font>

605
00:35:12,345 --> 00:35:14,065
<font size="63">{\an8}and I felt that this airline</font>

606
00:35:14,145 --> 00:35:18,105
<font size="63">{\an8}seemed to have a really high
customer service.</font>

607
00:35:18,185 --> 00:35:22,545
<font size="63">It was charging prices that were similar
to competitors in the marketplace.</font>

608
00:35:22,625 --> 00:35:25,225
<font size="63">There were empty seats on the aircraft,</font>

609
00:35:25,705 --> 00:35:28,385
<font size="63">so how could they survive
at such a cost structure?</font>

610
00:35:29,465 --> 00:35:31,985
<font size="63"><i>And that's what piqued</i>
<i>my interest in the airline.</i></font>

611
00:35:33,545 --> 00:35:34,945
<font size="63">And when I came back to Canada,</font>

612
00:35:35,025 --> 00:35:38,465
<font size="63">I just wanted to go through the financial
statements and see what was going on.</font>

613
00:35:42,625 --> 00:35:45,465
<font size="63">I slid through the financial statements
of the airline and I said,</font>

614
00:35:45,545 --> 00:35:47,665
<font size="63">"Well, this airline
is not in a good situation."</font>

615
00:35:49,425 --> 00:35:51,025
<font size="63"><i>The business was not generating</i></font>

616
00:35:51,105 --> 00:35:53,865
<font size="63"><i>as much cash it needed to survive</i>
<i>on a day-to-day basis.</i></font>

617
00:35:54,705 --> 00:35:57,465
<font size="63"><i>Their costs were higher</i>
<i>than their revenue.</i></font>

618
00:35:58,345 --> 00:36:01,545
<font size="63">There seemed to be no hope
for the airline to come out of it,</font>

619
00:36:01,625 --> 00:36:04,945
<font size="63">and that's why they had to keep on
going back to the banks to fund more cash.</font>

620
00:36:07,345 --> 00:36:12,345
<font size="63">[Crabtree] <i>And so, in October 2009,</i>
<i>Mallya got a loan from IDBI Bank,</i></font>

621
00:36:12,425 --> 00:36:14,145
<font size="63"><i>which was a public sector bank.</i></font>

622
00:36:14,905 --> 00:36:17,305
<font size="63"><i>This loan was for about $200 million.</i></font>

623
00:36:18,145 --> 00:36:19,385
<font size="63">Kingfisher gave the bank</font>

624
00:36:19,465 --> 00:36:23,425
<font size="63">financial projections about how much money
they were going to be making in revenue</font>

625
00:36:23,505 --> 00:36:25,425
<font size="63">and how profitable they were going to be.</font>

626
00:36:26,905 --> 00:36:30,505
<font size="63">I am really surprised that the lender,
which is IDBI,</font>

627
00:36:30,585 --> 00:36:35,625
<font size="63">actually depended only on projections
that were provided by the company</font>

628
00:36:35,705 --> 00:36:37,785
<font size="63">and did not look at the audited numbers</font>

629
00:36:37,865 --> 00:36:39,665
<font size="63">that were being disclosed
in the marketplace.</font>

630
00:36:42,945 --> 00:36:44,385
<font size="63"><i>The second thing was that</i></font>

631
00:36:44,465 --> 00:36:48,345
<font size="63"><i>Mr. Mallya used the brand value</i>
<i>of Kingfisher Airlines</i></font>

632
00:36:48,425 --> 00:36:51,025
<font size="63"><i>in order to get additional loans</i>
<i>from the bank.</i></font>

633
00:36:52,065 --> 00:36:55,225
<font size="63">Now, that is very irresponsible banking
in my view.</font>

634
00:36:57,865 --> 00:37:02,105
<font size="63">[Crabtree] <i>How do you put a valuation</i>
<i>on the brand, on the logo?</i></font>

635
00:37:03,185 --> 00:37:05,585
<font size="63">It's an intangible asset,
and so, typically,</font>

636
00:37:05,665 --> 00:37:08,345
<font size="63">these are not accepted
as part of loan agreements,</font>

637
00:37:08,425 --> 00:37:10,025
<font size="63">but in this occasion, it was.</font>

638
00:37:11,425 --> 00:37:15,465
<font size="63">[Monga] <i>How can bankers in IDBI</i>
<i>ignore all these red flags?</i></font>

639
00:37:17,345 --> 00:37:19,065
<font size="63">There may be political pressure,</font>

640
00:37:19,145 --> 00:37:21,905
<font size="63">there may be incompetence
on the part of the bankers,</font>

641
00:37:21,985 --> 00:37:24,185
<font size="63">there may be corruption in the system.</font>

642
00:37:24,265 --> 00:37:26,985
<font size="63">All three are possible,
all three are likely.</font>

643
00:37:28,985 --> 00:37:33,385
<font size="63">[Vijay] <i>My strategy is,</i>
<i>if I have to leverage, I go for leverage.</i></font>

644
00:37:35,225 --> 00:37:39,145
<font size="63">Banks are going to lend me more money
because the banks know the fundamentals</font>

645
00:37:39,225 --> 00:37:41,825
<font size="63">having done their due diligence
on my businesses.</font>

646
00:37:41,905 --> 00:37:45,265
<font size="63">But then, my track record is flawless.
I pay back my debt.</font>

647
00:37:47,705 --> 00:37:52,065
<font size="63">He knew, I think, at the back of his mind
that this debt mountain was growing...</font>

648
00:37:53,425 --> 00:37:55,225
<font size="63">and he also probably knew,</font>

649
00:37:55,305 --> 00:37:58,065
<font size="63">there was no way of recovering from it.</font>

650
00:37:58,145 --> 00:38:01,385
<font size="63">I assume he realized
that things were going wrong</font>

651
00:38:01,465 --> 00:38:05,105
<font size="63">even when he put up this public front
and said, "things are fine".</font>

652
00:38:08,185 --> 00:38:09,985
<font size="63">[reporter] <i>Now, Veritas has reported.</i></font>

653
00:38:10,065 --> 00:38:13,465
<font size="63">The report claimed, in fact,
that Kingfisher Airlines and UB Holdings</font>

654
00:38:13,545 --> 00:38:15,505
<font size="63">were on the verge of bankruptcy.</font>

655
00:38:20,305 --> 00:38:22,145
<font size="63">[Monga]<i> So, our reports were published.</i></font>

656
00:38:22,625 --> 00:38:25,505
<font size="63">"A Pie In The Sky" seemed very apt to me</font>

657
00:38:25,585 --> 00:38:28,385
<font size="63">because it was so far out there</font>

658
00:38:28,465 --> 00:38:30,905
<font size="63">that it seemed
it was not going to survive,</font>

659
00:38:30,985 --> 00:38:32,585
<font size="63">and it was just flying on hope.</font>

660
00:38:33,985 --> 00:38:35,465
<font size="63">{\an8}I'm rather surprised actually</font>

661
00:38:35,545 --> 00:38:40,025
<font size="63">{\an8}that the so-called Veritas report
is being so extensively quoted.</font>

662
00:38:40,545 --> 00:38:42,825
<font size="63"><i>Frankly, I've never heard Veritas.</i></font>

663
00:38:42,905 --> 00:38:44,625
<font size="63">Mr. Mallya was dismissive of it</font>

664
00:38:44,705 --> 00:38:48,425
<font size="63">and he did, uh, make a couple
of statements in the public media,</font>

665
00:38:48,505 --> 00:38:50,785
<font size="63">disparaging our work as well as our firm.</font>

666
00:38:51,225 --> 00:38:54,825
<font size="63">It's a shame
that there's been so much attention</font>

667
00:38:54,905 --> 00:38:56,745
<font size="63">paid to the Veritas report,</font>

668
00:38:56,825 --> 00:39:00,585
<font size="63">which contains
a lot of glaring factual inaccuracies.</font>

669
00:39:04,185 --> 00:39:08,425
<font size="63">We highlighted issues
that Indian people needed to be aware of.</font>

670
00:39:09,545 --> 00:39:12,505
<font size="63">Our report was the tipping point</font>

671
00:39:12,585 --> 00:39:16,465
<font size="63">in terms of changing the discussion
surrounding Kingfisher Airlines.</font>

672
00:39:17,105 --> 00:39:21,745
<font size="63"><i>After our report was published,</i>
<i>scrutiny really heightened on the company.</i></font>

673
00:39:23,385 --> 00:39:28,625
<font size="63">If you borrow 5,000 rupees
and you default, as a farmer, you're dead.</font>

674
00:39:29,225 --> 00:39:33,145
<font size="63">If you borrow 5,000 crores,
then you can get away with it.</font>

675
00:39:33,225 --> 00:39:36,345
<font size="63">That's the problem.
That's the problem we need to address.</font>

676
00:39:37,825 --> 00:39:40,225
<font size="63">[reporter] <i>Vijay Mallya,</i>
<i>Chairman of Kingfisher Airlines,</i></font>

677
00:39:40,305 --> 00:39:42,825
<font size="63"><i>today said</i>
<i>that with the price of crude oil rising,</i></font>

678
00:39:42,905 --> 00:39:45,585
<font size="63"><i>flying is definitely</i>
<i>going to get costlier.</i></font>

679
00:39:47,945 --> 00:39:52,065
<font size="63">[Patel] <i>By 2011,</i>
<i>money became a huge problem.</i></font>

680
00:39:53,225 --> 00:39:56,425
<font size="63">Fuel went from $48 to $130.</font>

681
00:39:58,265 --> 00:40:03,625
<font size="63">I remember the day when Indian Oil,
the fuel company, called our CFO and said,</font>

682
00:40:03,705 --> 00:40:06,625
<font size="63">"We are not going to extend
the credit line anymore,</font>

683
00:40:06,705 --> 00:40:09,545
<font size="63">and you have to pay cash to buy fuel."</font>

684
00:40:11,065 --> 00:40:13,345
<font size="63">That was probably
the worst day for the airline,</font>

685
00:40:13,425 --> 00:40:14,905
<font size="63">that we have come to this stage,</font>

686
00:40:14,985 --> 00:40:18,345
<font size="63">it's such a great airline and, you know,
we have come to cash-and-carry.</font>

687
00:40:22,025 --> 00:40:24,545
<font size="63">[Shukla] <i>When things got bad,</i>
<i>they got really ugly.</i></font>

688
00:40:25,985 --> 00:40:28,625
<font size="63">So, he had not paid catering
over a period of time...</font>

689
00:40:29,865 --> 00:40:32,465
<font size="63">so there wasn't enough food
on board the aircraft,</font>

690
00:40:33,185 --> 00:40:34,945
<font size="63">So, we started giving our own food.</font>

691
00:40:37,225 --> 00:40:39,345
<font size="63"><i>We'd take out our crew meals</i>
<i>and eat, serve.</i></font>

692
00:40:39,425 --> 00:40:41,385
<font size="63"><i>Then when we'd land</i>
<i>at a particular airport,</i></font>

693
00:40:41,465 --> 00:40:43,465
<font size="63"><i>we tried to find food at the airport.</i></font>

694
00:40:43,545 --> 00:40:48,105
<font size="63">Nobody said, "Look, this is a really bad
situation which is going out of control</font>

695
00:40:48,185 --> 00:40:50,505
<font size="63">and maybe we need to correct it."</font>

696
00:40:50,985 --> 00:40:53,705
<font size="63">Uh... that did not happen.</font>

697
00:40:57,425 --> 00:41:01,905
<font size="63">I was trying to tell him to cut his losses
and get out of the airlines business,</font>

698
00:41:01,985 --> 00:41:05,145
<font size="63">but he kept telling me, he said,
"No, no, I can rescue this airline.</font>

699
00:41:06,465 --> 00:41:10,385
<font size="63"><i>I can turn it around.</i>
<i>I can definitely make it work again."</i></font>

700
00:41:15,385 --> 00:41:19,225
<font size="63">{\an8}<i>He literally bet everything he had</i>
<i>on trying to rescue that airline.</i></font>

701
00:41:23,745 --> 00:41:24,985
<font size="63">[Sid] <i>It was a dark time.</i></font>

702
00:41:25,065 --> 00:41:26,545
<font size="63">[Vijay] The industry needs...</font>

703
00:41:26,945 --> 00:41:30,145
<font size="63">Whatever you put your heart and soul into,</font>

704
00:41:30,225 --> 00:41:33,065
<font size="63">there's going to be an element
of personal pride.</font>

705
00:41:33,625 --> 00:41:36,545
<font size="63">I think he genuinely
wanted to save the airline.</font>

706
00:41:37,625 --> 00:41:42,305
<font size="63">[Vijay] To write the epitaph
of Kingfisher Airlines is not fair.</font>

707
00:41:42,865 --> 00:41:45,865
<font size="63">A lot has been said about the banks.</font>

708
00:41:46,745 --> 00:41:49,665
<font size="63">We are in compliance
with their payment terms.</font>

709
00:41:50,305 --> 00:41:52,345
<font size="63">This is a huge growing market,</font>

710
00:41:53,065 --> 00:41:54,985
<font size="63">and so, the future is bright.</font>

711
00:41:59,945 --> 00:42:03,385
<font size="63">[Shukla] <i>It progressed to a point</i>
<i>where he stopped paying us our salaries.</i></font>

712
00:42:04,625 --> 00:42:06,705
<font size="63"><i>Employees wrote letters to Mallya</i>
<i>and said,</i></font>

713
00:42:06,785 --> 00:42:09,825
<font size="63"><i>"We need our payments, we need our money.</i>
<i>Why aren't you paying us?"</i></font>

714
00:42:09,905 --> 00:42:12,825
<font size="63">He assured us that things would get better
and he would pay us.</font>

715
00:42:16,145 --> 00:42:20,625
<font size="63">He kept telling us he's going to banks,
he's doing, um, a lot of things,</font>

716
00:42:20,705 --> 00:42:21,905
<font size="63">but the money never came.</font>

717
00:42:21,985 --> 00:42:25,185
<font size="63">[employees chanting]</font>

718
00:42:25,265 --> 00:42:26,905
<font size="63">[Khosla] <i>A lot of people were not paid.</i></font>

719
00:42:26,985 --> 00:42:30,265
<font size="63">We did a lot of work for the airline,
supplied uniforms, we weren't paid.</font>

720
00:42:30,345 --> 00:42:33,265
<font size="63">-[man] You asked him to pay your arrears?
-Of course, of course.</font>

721
00:42:33,345 --> 00:42:37,305
<font size="63">I spoke to him about it and, you know,
he said, "I'm trying, I'm trying."</font>

722
00:42:37,385 --> 00:42:41,425
<font size="63">He was trying to do a million things,
but he was seeing his airline sinking.</font>

723
00:42:41,505 --> 00:42:44,665
<font size="63">[employees continue chanting]</font>

724
00:42:44,745 --> 00:42:47,625
<font size="63">I was owed a lot of money and it hurt.</font>

725
00:42:47,705 --> 00:42:50,225
<font size="63">It did, it really, seriously hurt.</font>

726
00:42:50,305 --> 00:42:51,825
<font size="63">But what do you do?</font>

727
00:42:52,945 --> 00:42:55,025
<font size="63">You can say,
"I'll never talk to you again."</font>

728
00:42:55,105 --> 00:42:57,185
<font size="63">Are you achieving anything by that?</font>

729
00:42:57,265 --> 00:42:58,225
<font size="63">Nothing.</font>

730
00:42:59,785 --> 00:43:03,025
<font size="63">[man]<i> He's not paying his employees,</i>
<i>and nobody is raising a voice.</i></font>

731
00:43:03,105 --> 00:43:04,825
<font size="63">{\an8}If this happens in this country,</font>

732
00:43:04,905 --> 00:43:08,785
<font size="63">{\an8}then, uh, how-- what type of example
is it going to set?</font>

733
00:43:12,065 --> 00:43:14,305
<font size="63">{\an8}<i>We protested and we demanded his arrest.</i></font>

734
00:43:15,065 --> 00:43:18,785
<font size="63"><i>I had to manage and organize protests</i>
<i>and manage media.</i></font>

735
00:43:19,505 --> 00:43:21,505
<font size="63">We were leading from the front.</font>

736
00:43:25,505 --> 00:43:28,185
<font size="63"><i>Vijay Mallya sent us numerous mails</i>
<i>and he said,</i></font>

737
00:43:28,265 --> 00:43:30,545
<font size="63"><i>"Please don't talk to media.</i>
<i>Give me ten days.</i></font>

738
00:43:30,625 --> 00:43:32,465
<font size="63">I swear in the name of God,</font>

739
00:43:32,545 --> 00:43:35,865
<font size="63">stand by me,
you will be suitably rewarded,"</font>

740
00:43:35,945 --> 00:43:36,985
<font size="63">and all that.</font>

741
00:43:37,065 --> 00:43:40,105
<font size="63">"I am trying to revive this airline,</font>

742
00:43:40,185 --> 00:43:42,385
<font size="63">and within ten days,
I will clear all your dues."</font>

743
00:43:43,105 --> 00:43:46,185
<font size="63">[Deveshwar speaking in Hindi]</font>

744
00:43:46,545 --> 00:43:47,425
<font size="63">[boy] Mm.</font>

745
00:43:47,505 --> 00:43:49,945
<font size="63">[Deveshwar in English]
Mm, very good. Very good.</font>

746
00:43:50,025 --> 00:43:52,585
<font size="63">That was the time
when my wife became pregnant,</font>

747
00:43:53,265 --> 00:43:55,185
<font size="63">our-- our savings were gone,</font>

748
00:43:55,865 --> 00:43:57,905
<font size="63">I slipped into depression,</font>

749
00:43:58,385 --> 00:44:01,465
<font size="63">so it was like a nightmare for us.</font>

750
00:44:03,745 --> 00:44:06,905
<font size="63"><i>All his promises were empty,</i>
<i>empty promises.</i></font>

751
00:44:08,345 --> 00:44:11,065
<font size="63"><i>For him, $100 is a peanut.</i></font>

752
00:44:11,145 --> 00:44:13,185
<font size="63"><i>But for us, it was our life.</i></font>

753
00:44:17,185 --> 00:44:22,065
<font size="63">{\an8}I don't know how he could possibly
be this callous.</font>

754
00:44:22,145 --> 00:44:23,745
<font size="63">{\an8}It's the only word I can find.</font>

755
00:44:25,305 --> 00:44:28,625
<font size="63">[Wilcox] <i>Employees not getting paid</i>
<i>for a period of time is illegal in the US</i></font>

756
00:44:28,705 --> 00:44:30,865
<font size="63"><i>and you go to jail</i>
<i>if you don't pay your employees.</i></font>

757
00:44:31,585 --> 00:44:35,065
<font size="63">It was shocking news, frankly.
It was practically unimaginable to me.</font>

758
00:44:39,145 --> 00:44:40,225
<font size="63">I think...</font>

759
00:44:40,585 --> 00:44:43,705
<font size="63">that was a... bad move.</font>

760
00:44:45,145 --> 00:44:47,585
<font size="63">[somber music playing]</font>

761
00:44:49,305 --> 00:44:51,905
<font size="63"><i>[reporter 1] The wife of an employee</i>
<i>of the troubled airline</i></font>

762
00:44:51,985 --> 00:44:54,025
<font size="63"><i>committed suicide on Thursday.</i></font>

763
00:44:54,105 --> 00:44:56,425
<font size="63">{\an8}The suicide note found
in her southwest Delhi home</font>

764
00:44:56,505 --> 00:44:59,585
<font size="63">{\an8}said that her husband had not been paid
for the last six months.</font>

765
00:45:01,665 --> 00:45:04,785
<font size="63"><i>[reporter 2]</i>
<i>This is a symptom of the financial crisis</i></font>

766
00:45:04,865 --> 00:45:08,425
<font size="63"><i>that the airlines are also seeing</i>
<i>and amongst its employees also.</i></font>

767
00:45:08,505 --> 00:45:11,505
<font size="63">{\an8}We have seen that they have been
protesting over the past few days,</font>

768
00:45:11,585 --> 00:45:14,945
<font size="63">{\an8}and now, one among them
has faced a personal tragedy -</font>

769
00:45:15,025 --> 00:45:18,065
<font size="63">{\an8}his wife, in fact,
killed herself this afternoon.</font>

770
00:45:22,025 --> 00:45:25,905
<font size="63">[Deveshwar] <i>One of our colleague's wives</i>
<i>committed suicide and in her suicide note,</i></font>

771
00:45:25,985 --> 00:45:28,585
<font size="63"><i>she clearly wrote,</i>
<i>"I am committing suicide</i></font>

772
00:45:28,665 --> 00:45:30,865
<font size="63">{\an8}<i>because Vijay Mallya</i>
<i>has not paid my husband</i></font>

773
00:45:30,945 --> 00:45:32,625
<font size="63">{\an8}<i>for the last six months."</i></font>

774
00:45:32,705 --> 00:45:34,145
<font size="63">{\an8}<i>We thought, at that time,</i></font>

775
00:45:34,225 --> 00:45:36,825
<font size="63">{\an8}<i>"He will pacify us,</i>
<i>he will pay our salary."</i></font>

776
00:45:36,905 --> 00:45:40,225
<font size="63">{\an8}He's still, uh--
he's, uh, a stone-hearted person,</font>

777
00:45:40,305 --> 00:45:41,105
<font size="63">{\an8}nothing,</font>

778
00:45:41,185 --> 00:45:42,905
<font size="63">{\an8}there was no change in his attitude.</font>

779
00:45:46,865 --> 00:45:49,105
<font size="63">[Shukla] <i>And around the same time,</i>
<i>what we learnt</i></font>

780
00:45:49,185 --> 00:45:51,985
<font size="63"><i>was that all the employees</i>
<i>of all the countries were paid,</i></font>

781
00:45:52,065 --> 00:45:54,825
<font size="63"><i>it was only the employees of India</i>
<i>that were not paid,</i></font>

782
00:45:54,905 --> 00:45:58,425
<font size="63"><i>which made you realize</i>
<i>that it wasn't lack of funds,</i></font>

783
00:45:58,505 --> 00:46:00,385
<font size="63"><i>it was lack of repercussions.</i></font>

784
00:46:01,985 --> 00:46:06,745
<font size="63">He thought that this was one of the things
which he could get away with not doing.</font>

785
00:46:08,665 --> 00:46:11,985
<font size="63"><i>At that point of time,</i>
<i>when he said he didn't have any money,</i></font>

786
00:46:12,065 --> 00:46:13,705
<font size="63"><i>he's running his cricket team</i></font>

787
00:46:14,585 --> 00:46:16,745
<font size="63"><i>and his Formula One racing team.</i></font>

788
00:46:19,305 --> 00:46:22,305
<font size="63">To rub your wealth in people's faces,</font>

789
00:46:22,385 --> 00:46:25,185
<font size="63">I think that showed
the character of the man</font>

790
00:46:25,265 --> 00:46:27,185
<font size="63">and that revealed
the character of the man.</font>

791
00:46:32,745 --> 00:46:35,225
<font size="63">[Sanghvi] <i>Perhaps the company</i>
<i>didn't have money, but Vijay did.</i></font>

792
00:46:35,305 --> 00:46:37,625
<font size="63">Sell a house for God's sake. Do something.</font>

793
00:46:37,705 --> 00:46:40,545
<font size="63">Announce that you're going to pay this
out of your own pocket.</font>

794
00:46:40,625 --> 00:46:42,705
<font size="63">It's the most obvious thing to do.</font>

795
00:46:42,785 --> 00:46:45,945
<font size="63">Even for PR reasons, damnit, do it!
He didn't do that.</font>

796
00:46:46,905 --> 00:46:50,785
<font size="63">By that point, he was trying
to keep various plates spinning,</font>

797
00:46:50,865 --> 00:46:54,025
<font size="63">but a number of his various businesses
were in financial trouble.</font>

798
00:46:55,225 --> 00:46:57,545
<font size="63"><i>He had a yacht</i>
<i>where his staff were not being paid,</i></font>

799
00:46:57,625 --> 00:47:00,705
<font size="63"><i>he had a Formula One team</i>
<i>which was losing stacks of money,</i></font>

800
00:47:00,785 --> 00:47:02,945
<font size="63"><i>uh, just in the same way the airline was.</i></font>

801
00:47:05,025 --> 00:47:06,705
<font size="63">[Shaw] <i>Vijay was in denial.</i></font>

802
00:47:06,785 --> 00:47:09,225
<font size="63">You know, he kept thinking
that he could build this business,</font>

803
00:47:09,305 --> 00:47:13,825
<font size="63">he kept thinking that things will change,
and things will turn around.</font>

804
00:47:13,905 --> 00:47:18,065
<font size="63">Uh, but, eventually, you know,
he had to call it quits.</font>

805
00:47:20,505 --> 00:47:22,585
<font size="63">[man] <i>All good things must come to an end.</i></font>

806
00:47:22,665 --> 00:47:25,025
<font size="63">That's the lesson
the "King of Good Times," Vijay Mallya,</font>

807
00:47:25,105 --> 00:47:27,905
<font size="63">and his company Kingfisher Airlines
are learning the hard way.</font>

808
00:47:27,985 --> 00:47:30,865
<font size="63"><i>A mountain load of debt</i>
<i>and insufficient revenues</i></font>

809
00:47:30,945 --> 00:47:33,345
<font size="63"><i>have brought the carrier</i>
<i>down on its knees.</i></font>

810
00:47:34,025 --> 00:47:36,945
<font size="63">[Patel] <i>Finally, the company's money</i>
<i>did run out.</i></font>

811
00:47:38,305 --> 00:47:40,065
<font size="63">The airline just closed...</font>

812
00:47:42,745 --> 00:47:43,985
<font size="63">that's what happened.</font>

813
00:48:01,825 --> 00:48:04,385
<font size="63">[De] <i>It was a very grand party</i></font>

814
00:48:04,465 --> 00:48:07,305
<font size="63"><i>and he did spend</i>
<i>huge amounts of money on it.</i></font>

815
00:48:07,385 --> 00:48:10,825
<font size="63">[chuckles] Vijay wouldn't be Vijay
if he had backed off.</font>

816
00:48:10,905 --> 00:48:14,825
<font size="63">It was his 60th and he wanted
to have a terrific time and he did.</font>

817
00:48:16,785 --> 00:48:19,385
<font size="63">[Khosla]
<i>He had a great 50th with Lionel Richie</i></font>

818
00:48:19,465 --> 00:48:21,265
<font size="63"><i>and blah, blah, blah in the same place.</i></font>

819
00:48:22,785 --> 00:48:25,505
<font size="63"><i>Now, it was time for 60</i>
<i>and Enrique was coming.</i></font>

820
00:48:26,145 --> 00:48:29,625
<font size="63">So, it wasn't just a quiet sort of dinner
saying, "I'm 60 years old."</font>

821
00:48:29,705 --> 00:48:31,865
<font size="63">It was, you know, Enrique.</font>

822
00:48:35,105 --> 00:48:37,025
<font size="63">We attended the party,</font>

823
00:48:37,105 --> 00:48:40,705
<font size="63">and a lot of our friends
advised us not to go,</font>

824
00:48:40,785 --> 00:48:43,225
<font size="63">and they said,
"It'll be seen in a very bad light."</font>

825
00:48:43,305 --> 00:48:46,745
<font size="63">[cheering and whistling]</font>

826
00:48:46,825 --> 00:48:49,745
<font size="63">In his mind, he said, "I'm 60 years old,</font>

827
00:48:49,825 --> 00:48:51,945
<font size="63">I've done nothing wrong,</font>

828
00:48:52,025 --> 00:48:53,465
<font size="63">I've earned this money,</font>

829
00:48:53,545 --> 00:48:56,425
<font size="63">and I should be able
to celebrate my birthday like I want."</font>

830
00:48:56,505 --> 00:49:01,145
<font size="63">I do personally agree that
we probably could have done without it,</font>

831
00:49:01,225 --> 00:49:02,785
<font size="63">from an optical point of view.</font>

832
00:49:02,865 --> 00:49:05,905
<font size="63">[cheering continues]</font>

833
00:49:05,985 --> 00:49:08,665
<font size="63">[Pinto] <i>He had to celebrate it,</i>
<i>and if he had to celebrate it,</i></font>

834
00:49:08,745 --> 00:49:10,985
<font size="63"><i>it had to be the biggest party</i>
<i>in the world.</i></font>

835
00:49:11,625 --> 00:49:13,545
<font size="63">And Enrique Iglesias arrived,</font>

836
00:49:13,625 --> 00:49:17,585
<font size="63">and it never occurred to him
that people would hold it against him.</font>

837
00:49:19,625 --> 00:49:21,465
<font size="63">I don't know how many crores or rupees</font>

838
00:49:21,545 --> 00:49:24,145
<font size="63">he's spent on a massive
birthday party celebration.</font>

839
00:49:25,825 --> 00:49:26,825
<font size="63"><i>This is theft!</i></font>

840
00:49:27,625 --> 00:49:28,625
<font size="63">This is loot!</font>

841
00:49:30,465 --> 00:49:32,505
<font size="63">[shouting]
Can you answer, as of November 2015,</font>

842
00:49:32,585 --> 00:49:36,225
<font size="63">there are 900-odd KFA employees
yet to receive their payroll?</font>

843
00:49:38,105 --> 00:49:41,385
<font size="63">When we saw this birthday thing,
we realized that he's...</font>

844
00:49:42,145 --> 00:49:44,745
<font size="63">he's actually enjoying our misery.</font>

845
00:49:44,825 --> 00:49:49,065
<font size="63">It felt like he was...
he was glorifying our misery</font>

846
00:49:49,145 --> 00:49:52,025
<font size="63">by showing us the disparity
between himself and us.</font>

847
00:49:53,825 --> 00:49:55,945
<font size="63"><i>And that, sort of, just broke all of us.</i></font>

848
00:49:57,825 --> 00:50:01,105
<font size="63">[Deveshwar] <i>While we were starving,</i>
<i>he was celebrating his birthday.</i></font>

849
00:50:01,505 --> 00:50:04,305
<font size="63"><i>Mallya didn't show any consideration</i>
<i>towards anyone.</i></font>

850
00:50:05,385 --> 00:50:06,785
<font size="63">For me, he's not a celebrity.</font>

851
00:50:06,865 --> 00:50:09,985
<font size="63">For me, he's like a thief,
he's like any other criminal.</font>

852
00:50:10,065 --> 00:50:13,545
<font size="63">That was not a very, sort of,
smart decision to have had that party</font>

853
00:50:13,625 --> 00:50:15,985
<font size="63">because that was really
rubbing salt into the wounds.</font>

854
00:50:17,705 --> 00:50:19,545
<font size="63">The shit really hit the ceiling
after that.</font>

855
00:50:20,425 --> 00:50:22,665
<font size="63">We have breaking news
that is coming in the bulletin -</font>

856
00:50:22,745 --> 00:50:27,105
<font size="63">the CBI has questioned
UB Group Chairman Vijay Mallya</font>

857
00:50:27,185 --> 00:50:30,625
<font size="63">in the Kingfisher Airlines'
loan default case.</font>

858
00:50:30,705 --> 00:50:32,865
<font size="63">There is evidence of criminal conspiracy</font>

859
00:50:32,945 --> 00:50:37,985
<font size="63">in this particular transaction
between Mallya and the IDBI Bank.</font>

860
00:50:39,265 --> 00:50:44,305
<font size="63">In October 2009,
Mallya got a loan from IDBI Bank</font>

861
00:50:44,385 --> 00:50:46,625
<font size="63">and it became particularly controversial</font>

862
00:50:46,705 --> 00:50:50,785
<font size="63">because there was evidence
of different types of wrongdoing.</font>

863
00:50:52,225 --> 00:50:53,985
<font size="63"><i>Mallya is thought to have known that,</i></font>

864
00:50:54,065 --> 00:50:56,225
<font size="63"><i>by that point,</i>
<i>the airline was losing money.</i></font>

865
00:50:57,145 --> 00:51:01,105
<font size="63">Prosecutors allege that he disguised
the true state of the finances</font>

866
00:51:01,185 --> 00:51:02,865
<font size="63">in order to secure this loan.</font>

867
00:51:03,985 --> 00:51:08,225
<font size="63">{\an8}The loan is the example that has been used
by the government of India,</font>

868
00:51:08,305 --> 00:51:12,625
<font size="63">{\an8}that there was some kind of
fraudulent activity</font>

869
00:51:12,705 --> 00:51:16,825
<font size="63">{\an8}and some kind of relationship
between the borrower,</font>

870
00:51:16,905 --> 00:51:20,945
<font size="63">which is Kingfisher Airlines,
and the lender, which is IDBI,</font>

871
00:51:21,025 --> 00:51:24,345
<font size="63">which resulted in fraud being committed.</font>

872
00:51:25,025 --> 00:51:30,025
<font size="63">[Crabtree] <i>According to some allegations,</i>
<i>after having got the loans for Kingfisher,</i></font>

873
00:51:30,105 --> 00:51:34,145
<font size="63"><i>he took some of this money and used it</i>
<i>to pay bills in other parts of his empire,</i></font>

874
00:51:34,225 --> 00:51:36,265
<font size="63"><i>particularly the Formula One team.</i></font>

875
00:51:37,305 --> 00:51:38,505
<font size="63">Technically, uh,</font>

876
00:51:38,585 --> 00:51:42,145
<font size="63">that is counted as the diversion of funds
or money laundering.</font>

877
00:51:43,625 --> 00:51:47,665
<font size="63">[in Hindi] Look at the types of people
that have taken money from the banks.</font>

878
00:51:47,745 --> 00:51:50,585
<font size="63">Now that I have started
to tighten the screw,</font>

879
00:51:50,665 --> 00:51:52,865
<font size="63">they are starting to sweat.</font>

880
00:51:54,305 --> 00:51:57,785
<font size="63">[in English] When Modi came to power
on an anti-corruption platform,</font>

881
00:51:57,865 --> 00:51:59,505
<font size="63">it also became clear</font>

882
00:51:59,585 --> 00:52:03,505
<font size="63">that there was going to be a much greater
spotlight placed on Mallya</font>

883
00:52:03,585 --> 00:52:04,985
<font size="63">and his fellow tycoons,</font>

884
00:52:05,065 --> 00:52:07,585
<font size="63">and Mallya was the most high profile
of all of them.</font>

885
00:52:07,665 --> 00:52:09,665
<font size="63">Today, when the controversial liquor baron</font>

886
00:52:09,745 --> 00:52:13,345
<font size="63">is meant to be facing a serious challenge
in the Supreme Court...</font>

887
00:52:13,785 --> 00:52:17,025
<font size="63">[reporter] <i>The legal noose around</i>
<i>Vijay Mallya seems to be tightening.</i></font>

888
00:52:17,505 --> 00:52:21,265
<font size="63">Prosecutors alleged that the normal rules
that you would apply</font>

889
00:52:21,345 --> 00:52:24,265
<font size="63">when you were trying
to get money from banks,</font>

890
00:52:24,345 --> 00:52:25,985
<font size="63">didn't seem to apply to him</font>

891
00:52:26,065 --> 00:52:28,505
<font size="63">and it was that
that eventually caught up with him.</font>

892
00:52:35,665 --> 00:52:37,705
<font size="63">[reporter 1]
<i>Troubled liquor baron Vijay Mallya</i></font>

893
00:52:37,785 --> 00:52:41,105
<font size="63"><i>has left India</i>
<i>on the second of this month.</i></font>

894
00:52:41,425 --> 00:52:43,705
<font size="63">[reporter 2]
<i>How was he allowed to leave the country?</i></font>

895
00:52:43,785 --> 00:52:47,665
<font size="63">{\an8}Vijay Mallya, who owes 9,000 crores,
is gone.</font>

896
00:52:48,065 --> 00:52:50,585
<font size="63">{\an8}The court had not taken away his passport</font>

897
00:52:50,665 --> 00:52:54,185
<font size="63">{\an8}and said, "you cannot leave the country,"
so he left the country.</font>

898
00:52:54,265 --> 00:52:56,865
<font size="63">That he didn't plan to come back
is another story.</font>

899
00:52:57,585 --> 00:53:01,625
<font size="63">{\an8}He's been raided, he's been questioned,
and now, he is sitting in London.</font>

900
00:53:05,025 --> 00:53:07,305
<font size="63">[reporter 1]
<i>London's Westminster Magistrates Court</i></font>

901
00:53:07,385 --> 00:53:10,545
<font size="63"><i>is all set to hear the extradition case</i>
<i>against the former liquor baron</i></font>

902
00:53:10,625 --> 00:53:14,305
<font size="63"><i>with the Crown Prosecution Service</i>
<i>fighting the case on behalf of India.</i></font>

903
00:53:14,385 --> 00:53:16,345
<font size="63">[reporter 2]
Vijay, how do you feel about today?</font>

904
00:53:16,425 --> 00:53:18,545
<font size="63">-[reporter 3] Mr. Mallya--
-[overlapping voices]</font>

905
00:53:19,545 --> 00:53:26,065
<font size="63">I want to repay the public sector banks
and other creditors -</font>

906
00:53:26,145 --> 00:53:28,745
<font size="63">employees very much included.</font>

907
00:53:30,065 --> 00:53:33,825
<font size="63">I want to disprove the narrative
that I stole money.</font>

908
00:53:33,905 --> 00:53:36,425
<font size="63">[camera shutters clicking]</font>

909
00:53:36,505 --> 00:53:38,465
<font size="63">And in just a few moment's time,</font>

910
00:53:38,545 --> 00:53:41,665
<font size="63">this huge question
is about to be answered.</font>

911
00:53:45,785 --> 00:53:49,625
<font size="63">[newsroom music playing]</font>

912
00:53:50,825 --> 00:53:52,745
<font size="63">Good evening, ladies and gentlemen.</font>

913
00:53:52,825 --> 00:53:55,905
<font size="63">Conspiracy, cheating,
and money laundering -</font>

914
00:53:56,585 --> 00:53:59,825
<font size="63">the UK court
has held up these three charges</font>

915
00:53:59,905 --> 00:54:03,385
<font size="63">against willful defaulter Vijay Mallya.</font>

916
00:54:03,465 --> 00:54:06,705
<font size="63"><i>It's one of the biggest</i>
<i>diplomatic victories</i></font>

917
00:54:06,785 --> 00:54:09,345
<font size="63"><i>in the political history of India.</i></font>

918
00:54:10,985 --> 00:54:13,665
<font size="63">[Sid] <i>They are saying</i>
<i>he didn't pay his employees,</i></font>

919
00:54:13,745 --> 00:54:16,225
<font size="63"><i>he looted the banks,</i></font>

920
00:54:16,305 --> 00:54:18,945
<font size="63"><i>he fled from the authorities,</i></font>

921
00:54:19,025 --> 00:54:20,985
<font size="63"><i>he money-laundered,</i></font>

922
00:54:21,065 --> 00:54:23,465
<font size="63"><i>he syphoned funds...</i></font>

923
00:54:23,545 --> 00:54:25,505
<font size="63">[reporter 1]
When you say "small," how small?</font>

924
00:54:25,585 --> 00:54:29,305
<font size="63">[Sid] <i>It's political</i>
<i>and they need a scapegoat.</i></font>

925
00:54:29,385 --> 00:54:32,425
<font size="63">They need a political pawn,
they need a man to make an example of.</font>

926
00:54:32,745 --> 00:54:35,225
<font size="63">[reporter 2] Do you have a message
for the Indian government?</font>

927
00:54:35,305 --> 00:54:37,225
<font size="63">I don't think it would be very appropriate</font>

928
00:54:37,305 --> 00:54:40,705
<font size="63">for me to pass messages
to the Indian government via the media.</font>

929
00:54:41,465 --> 00:54:42,545
<font size="63">[overlapping voices]</font>

930
00:54:42,625 --> 00:54:45,865
<font size="63">[Crabtree] <i>Kingfisher, in the end,</i>
<i>is said to have owed about $2 billion,</i></font>

931
00:54:45,945 --> 00:54:51,025
<font size="63"><i>but Indian tycoons in general</i>
<i>owe about a $150 billion in bad loans.</i></font>

932
00:54:51,105 --> 00:54:53,425
<font size="63"><i>So, there are many</i>
<i>business figures in India</i></font>

933
00:54:53,505 --> 00:54:55,745
<font size="63"><i>who borrowed more and didn't repay</i></font>

934
00:54:55,825 --> 00:54:58,625
<font size="63"><i>to a level that's much larger</i>
<i>than Vijay Mallya.</i></font>

935
00:54:59,505 --> 00:55:00,825
<font size="63">The problem that he faced</font>

936
00:55:00,905 --> 00:55:03,385
<font size="63">is he was much better known
than any of them,</font>

937
00:55:03,465 --> 00:55:06,145
<font size="63">and so when India was casting around</font>

938
00:55:06,225 --> 00:55:08,425
<font size="63">to find somebody
to blame for this problem,</font>

939
00:55:08,505 --> 00:55:10,745
<font size="63">Mallya was public enemy number one.</font>

940
00:55:10,825 --> 00:55:14,865
<font size="63">[cars honking]</font>

941
00:55:15,705 --> 00:55:19,785
<font size="63">[Pinto]<i> It could have happened</i>
<i>to much worse guys, and it hasn't.</i></font>

942
00:55:20,945 --> 00:55:24,465
<font size="63">I could throw names at you. Why bother?
You know them already.</font>

943
00:55:25,025 --> 00:55:28,585
<font size="63">[chuckling] Of people who owe
the State Bank of India money</font>

944
00:55:28,665 --> 00:55:29,665
<font size="63">all over the place.</font>

945
00:55:31,985 --> 00:55:32,985
<font size="63">It's systemic.</font>

946
00:55:34,385 --> 00:55:36,785
<font size="63">To say that Vijay Mallya
should not pay the price</font>

947
00:55:36,865 --> 00:55:39,785
<font size="63">because there are bigger cheats
and robbers than him,</font>

948
00:55:39,865 --> 00:55:42,745
<font size="63">to me, is the most ridiculous statement
I've ever heard,</font>

949
00:55:42,825 --> 00:55:44,865
<font size="63">because if we go by that logic,</font>

950
00:55:44,945 --> 00:55:46,465
<font size="63">a pick-pocket or somebody</font>

951
00:55:46,545 --> 00:55:49,505
<font size="63">who's a small-time criminal
should never go to jail.</font>

952
00:55:49,945 --> 00:55:53,865
<font size="63">Just because somebody is worse than you,
doesn't absolve you of your crimes.</font>

953
00:56:08,265 --> 00:56:11,425
<font size="63">The issue of bad loans
in the public sector banks in India</font>

954
00:56:11,505 --> 00:56:14,345
<font size="63">needs to be resolved,
it needs to be resolved quickly,</font>

955
00:56:14,425 --> 00:56:16,985
<font size="63">otherwise the Indian banking system
will collapse.</font>

956
00:56:19,305 --> 00:56:23,705
<font size="63"><i>Eight hundred million people in India</i>
<i>who need food support.</i></font>

957
00:56:24,345 --> 00:56:26,865
<font size="63"><i>That tells you</i>
<i>that India faces enormous challenges.</i></font>

958
00:56:28,105 --> 00:56:31,145
<font size="63">And all this capital
that is being frittered away</font>

959
00:56:32,025 --> 00:56:33,625
<font size="63">belongs to the people of India</font>

960
00:56:33,705 --> 00:56:36,545
<font size="63">and it is a fiduciary obligation
of these bankers</font>

961
00:56:36,625 --> 00:56:39,185
<font size="63">to not let that money rot,</font>

962
00:56:39,265 --> 00:56:43,105
<font size="63">which it has done
over the last 25, 30 years.</font>

963
00:56:43,545 --> 00:56:45,985
<font size="63">It's been a free-flowing tap
for corrupt people.</font>

964
00:56:48,025 --> 00:56:50,025
<font size="63">[Pinto] <i>He did take money, damnit.</i></font>

965
00:56:50,105 --> 00:56:52,945
<font size="63"><i>He does owe the bank 9,000 crores.</i></font>

966
00:56:53,025 --> 00:56:54,385
<font size="63"><i>It's a lot of money.</i></font>

967
00:56:54,465 --> 00:56:57,265
<font size="63">You can't say it's a witch hunt
and it's undeserved -</font>

968
00:56:57,345 --> 00:56:58,905
<font size="63">it's very much deserved.</font>

969
00:56:59,385 --> 00:57:01,345
<font size="63">He's a crook in that sense of the word.</font>

970
00:57:01,425 --> 00:57:03,625
<font size="63">He's not really a crook,
he's just an idiot.</font>

971
00:57:06,025 --> 00:57:09,905
<font size="63">[Karnad] <i>India's largely</i>
<i>a socially conservative place.</i></font>

972
00:57:10,945 --> 00:57:14,825
<font size="63"><i>He gave us this image</i>
<i>of wild extravagance.</i></font>

973
00:57:14,905 --> 00:57:16,825
<font size="63">His image has ended up...</font>

974
00:57:17,625 --> 00:57:18,785
<font size="63">uh, being too toxic.</font>

975
00:57:20,865 --> 00:57:22,545
<font size="63">[Sid] <i>Everyone wants scandal,</i></font>

976
00:57:22,625 --> 00:57:26,145
<font size="63"><i>everyone wants a bit of spice,</i>
<i>everyone wants a bit of controversy.</i></font>

977
00:57:27,545 --> 00:57:31,305
<font size="63">You know, he was in a sexy business,
making alcohol.</font>

978
00:57:31,985 --> 00:57:35,505
<font size="63">It's not like he was, you know,
making steel somewhere or something,</font>

979
00:57:35,585 --> 00:57:38,545
<font size="63">it's a lifestyle brand,
therefore, it's much easier to target him.</font>

980
00:57:41,065 --> 00:57:44,305
<font size="63">Vijay is a bit of a kid,
I think he'll always remain that -</font>

981
00:57:44,385 --> 00:57:46,905
<font size="63">a kid with his toys, a kid with his ego,</font>

982
00:57:46,985 --> 00:57:50,865
<font size="63">a kid with his preoccupation
with himself, his image -</font>

983
00:57:50,945 --> 00:57:51,905
<font size="63">which...</font>

984
00:57:52,945 --> 00:57:56,825
<font size="63">inhibits him from taking
the right decisions at the right time.</font>

985
00:57:56,905 --> 00:57:59,625
<font size="63">So, it's the kid in him
that gets him into a lot of trouble.</font>

986
00:58:03,225 --> 00:58:08,305
<font size="63">[theme music playing]</font>

